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Many years ago, entrepreneurs AJ Osmeña and Arvin Alvarez visited a sex toy shop as a dare. Little did they know the seedy and uninviting experience would propel them to run their own shop, with the aim of changing the way sex toys are sold in the Philippines.
In 2016, AJ and Arvin opened Ilya as a safe space for young Filipinos who are genuinely curious about pleasure and sexual health.
With the recent surge in sales amid the coronavirus pandemic, Ilya believes the Filipino market is finally opening up to such discussions. Aside from selling products, Ilya partners with various experts to provide education on these supposedly “taboo topics.”
We thought, how about we try normalizing the idea of sex toys? And the best way to do that was to make it fun.
AJ Osmeña, co-founder of Ilya Sex Toy Shop
For this episode of Inside the Industry, AJ expounds on Ilya’s story and shares his hopes for the future of sex education in the Philippines.
If you like this episode, you might also enjoy The future of beer and Poblacion with Joe’s Brew and Comicbooks and collectibles with Comic Odyssey.
And if you haven’t subscribed yet, Inside the Industry has a new episode out every #HustleMonday. – Rappler.com
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