SUMMARY
This is AI generated summarization, which may have errors. For context, always refer to the full article.
MANILA, Philippines – On Sept. 25, 2:30 pm, American Idol season 11 runner-up Jessica Sanchez met with the press at the Isla Ballroom of the Edsa Shangri-La Hotel for her launch as the newest addition to Filipino retail brand Bench’s roster of celebrity endorsers.
Jessica’s campaign for Bench is aptly coined “Wear Your Music.” She follows the launch of Maroon 5 frontman Adam Levine as another endorser last Sept. 17 at the Salon de Ning of the Peninsula Manila Hotel. This was one day before the last Maroon 5 concert in Manila on Sept. 18.
Jessica, fresh from the success of the American Idol LIVE! concert at the Smart Araneta Coliseum last Sept. 21, arrived at the press event looking fresh and rested. This was a complete turnaround from her disposition the week of the concert wherein she and the AI top 9 barely had any downtime from the time they arrived from LA (Tuesday, Sept. 18) to their concert that Friday.
ABS-CBN’s Ginger Conejero hosted the press event as well as the meet-and-greet that followed in the same hotel.
Check out my tweets from the event:
Two other meet-and-greets followed at Greenbelt and Mall of Asia.
Today, Sept. 26, Jessica was launched as the endorser of Filipino fastfood brand, Jollibee. – Rappler.com
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