Bring sexy curves back

MANILA, PHILIPPINES – In 2003, Carlo Garcia gifted his wife, Kaye, a set of beautiful lingerie during their US trip.

Kaye loved the gift so much; she searched for more pieces when they arrived in Manila only to be disappointed at the limited selections available here.

This led the young couple to put up Hot Pink, a local brand intended to fill the country’s demand for fun and playful lingerie. Their products used fabric and accessories imported from all over Asia.

By 2011, Carlo and Kaye realized that the industry has changed from when they first started. Shapewear, for instance, has become very popular with Filipinas who want more curves under their clothes. 

Thus, the Garcias started bringing in popular international high-end brands that feature the latest technologies in the intimate apparel industry. Pink Kurve, a lingerie boutique for both men and women, opened its doors to customers in June this year.

Sexy selections

Women (and the men in their lives, for that matter) have 4 brands to choose from in the Pink Kurve flagship store at Powerplant Mall:

1) Le Mystére

It is a New York-based brand well-known for its “It’s all about fit” design technique that caters to all shapes and sizes ranging from 32A to 44G.

Kaye says this brand is perfect for top-heavy Filipinas who have difficulty finding pieces that fit because bigger sizes are often limited or hard to come by.

2) Body Wrap

It is a Canadian shapewear brand whose pieces are designed to make a woman’s figure look good and be comfortable enough for every day wear.

Every style has panels with different levels of control to maximize the shaping effect on targeted areas so that they create the illusion of a trimmed body.

The brand also has a bridal collection and pieces in bold prints and colors aside from neutrals.

3) Sassybax

It is a line of revolutionary seamless bras from Los Angeles made of microfiber nylon and spandex that are designed to eliminate bulges around the back and torso.

Those who want an hourglass figure are encouraged to try the “Torso Trim” that doubles as a bra and camisole. It compresses the tummy and midriff sections.

Sassybax also has bras created for breast cancer survivors who have undergone surgery, as well as functional pieces from its Pretty Collection that look like lingerie but work like shapewear.

4) Pull-In

It is a collection of boxers, lingerie and loungewear designed in France and manufactured in Europe. They come in fun prints that range from colorful cupcakes and comic book superheroes to SpongeBob Squarepants and Star Wars.

The line uses a “flatlock” process that ensures a smooth surface, preventing skin irritation. They also use a “sublimation” printing technique that guarantees colors will remain bright and won’t fade over time.

Value for money

When it comes to lingerie, quality equates to the value. Pink Kurve users attest that the brand’s selections definitely justify the “investment” required.

Ava Daza uses Body Wrap. According to her, “It’s a good investment; [you feel good] you become more confident and it shows in how you carry yourself.”

Husband and wife Bogey and Denise Bernardo admit that they both wear the brand. Denise admits that, for her as with many women, it’s a constant quest to find a bra that fits. Bogey acknowledges, “Even if no one sees [your underwear], it feels good to know you have it on.” 

Good lingerie is truly a woman — and man’s — best-kept secret. – Rappler.com

 

Ruth Manimtim-Floresca, a freelance writer and editor, contributes to various Philippine print and online publications. She blogs about things she finds interesting in http://mommywrites.blogspot.com and enjoys interacting with friends and readers on Twitter (@ruthfloresca).