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In coping with the pandemic, one of Cebu’s most unique coffee brands is offering hardcore coffee lovers tasting packages with online brewing tutorials.
Like most businesses, the Good Cup Coffee Company was off to a rough start as initial quarantine restrictions in Cebu City had made it almost impossible for loyal customers to stop by the coffee shop.
“Not being able to bank on foot traffic, the corporation had moved way greatly from its usual brick and mortar customers to serving customers who were brewing coffee for themselves safely at home," said company owner Gio Visitacion.
In 2018, Visitacion and John Hermoso came up with a business plan for a coffee shop and invited other partners to pursue coffee business. They now import unique-tasting coffee beans from producer farms all over the world. As taste for coffee developed in the Philippines, they began to roast local coffees grown in Luzon and Mindanao.
“Through today's aid of technology and logistics partners, we are able to cater to customers individually bringing coffee beans to their doorsteps near or far,” Visitacion said.
Maneuvering their way through the pandemic, the company managed to still serve their customers with ready-to-brew coffee beans through third-party delivery services. The owners believe that becoming a “tech-enabled” company is essential for any business to survive.
Some businesses, however, were not as lucky and had no choice but to either temporarily close their stores or terminate their business completely. (READ: How the pandemic is crushing company earnings)
“Because of the pandemic, we created a tech department that will help us increase the value of our consumer’s experience,” said Visitacion.
The business owner mentioned that they are building a GoodCup Mobile App that they hope will continue building the coffee taster community online.
“We see that when this technology is fully built, it would create a community of coffee drinkers sharing coffee recipes, upvoting the best 'must try' options, and other really cool features that we’re sure the community will love,” he added.
Earlier in January, the company had offered a “virtual coffee academy” where they conducted webinars with world brewing icons like Tim Windelboe and Patrik Rolf, to share their knowledge about coffee and brewing. They also had virtual tasting sessions in these webinars.
“Our customers don't just settle for an ordinary cup of joe. They often engage with us with a very inquisitive mind on how they can brew better coffee,” shared Visitacion.
Today, loyal patrons can just browse the company’s official website for tutorials on brewing and directly order weekly delivery promos.
The brewing tutorials include guides on how to use home-use espresso machines, Aeropress, and the like. There are also recipes that specify what kind of coffee bean would be best to use with the tools you have at home.
Their best-seller is the Brazil Cerrado, which is a favorite for new coffee brewers in the Queen City. They have free nationwide delivery for only P1,000 per kilo of Brazil Cerrado.
For coffee-lovers who are always on-the-go, they can also buy their cold brew that now comes in 500ml for P250 (exclusive of delivery fees).
The Good Cup Coffee Company is open from Monday to Saturday, 9 am to 5 pm in its official branch in Ferdinand Ramos Street, Cebu City, near Cebu Velez General Hospital.