Makati names Goldilocks as supplier of birthday cakes

Mara Cepeda

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Makati names Goldilocks as supplier of birthday cakes
Goldilocks is set to produce more than 31,000 birthday cakes for Makati senior citizens

MANILA, Philippines – The Makati City government named Goldilocks Bakeshop Inc as the new supplier of the city’s free birthday cakes for senior citizens.

In a text message sent to Rappler on Tuesday, August 25, acting Mayor Romulo “Kid” Peña Jr confirmed that he had already signed the notice of award approving Goldilocks as the new cake supplier as well as the resolution from the Makati Bids and Award Committee (BAC) declaring the bakeshop as the winning bidder.

Goldilocks needs only to sign the documents for it to formally begin its cake production for Makati senior citizens celebrating their birthdays from August 15 to December 31, 2015.

Goldilocks was the sole participant in a bidding conference held on August 10, where it proposed a total budget of P8,666,080.50 ($185,172.66) for the production of 31,187 cakes. (WATCH: Lone supplier places bid on Makati’s cake-giving program)

The cakes, with a 9-inch diameter and two-inch height, will be priced as follows:

Cake Particulars Quantity Unit Cost Total
Chocolate chiffon cake 15,593 P285 P4,444,005 
Marble chiffon cake 7,797 P275.50 P2,148,073.50
Mocha chiffon cake 7,797 P266 P2,074,002

The Makati BAC recommended Goldilocks after a thorough investigation of the bidding documents it submitted to the city government.

‘Questionable’ bidding?

Goldilocks is set to replace Bakerite, the cake supplier that replaced Cups and Mugs Kitchenette and Catering Services in March 2014.

Makati BAC chairperson Danilo Villas previously told Rappler that a “failure of bidding” occurred for the contract with Bakerite in 2015 following the onslaught of corruption allegations against currently suspended Mayor Jejomar Erwin “Junjun” Binay Jr and members of his family.

Mayor Binay and his father, former Makati mayor and now Vice President Jejomar Binay, allegedly overpriced the cakes at P1,000 each. However, city documents show that the each cake only cost P306.75. (READ: Overpriced cakes in Makati? Prove it, city officials say)

When elected Vice Mayor Peña was sworn in as acting mayor, he said he has been personally purchasing the cakes from Goldilocks with the help of unnamed sponsors until a new bidding conference for the supplier has been completed.

The Binay camp has criticized the latest bidding process for the birthday cakes, with Councilor Marie Alethea Casal-Uy, an ally of the Binays, saying that the premise behind the bidding process is “highly questionable and faulty.”

She also said that Peña may have even colluded with Goldilocks.

Peña denied Casal-Uy’s claims, saying that the councilor has “no proof” for her allegations and that he did not interfere with the bidding conference.

Wala akong makukuhang benefits sa Goldilocks. Nagkataon lang na sila ang lone bidder,” he added. (I will not be getting any benefits from Goldilocks. It just so happened that it was the lone bidder.) –

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Mara Cepeda

Mara Cepeda specializes in stories about politics and local governance. She covers the Office of the Vice President, the Senate, and the Philippine opposition. She is a 2021 fellow of the Asia Journalism Fellowship and the Reham al-Farra Memorial Journalism Fellowship of the UN. Got tips? Email her at or tweet @maracepeda.