Blackberry 10 may give RIM a ‘comeback’ story

Research In Motion’s imminent demise has been put on hold. The smartphone maker may become relevant again via BlackBerry 10, which is already creating Apple-level buzz in the run up to its January 30 delivery. A few who have seen a sample unit said the new keyboardless smartphone is not “the disgracefully ugly bricks they were” but is “truly beautiful, elegant hardware. It “looks a lot like an iPhone 5 from some angles but at the same time, feels decidedly BlackBerry,” shared a Gizmodo writer. RIM’s goal is not to out-innovate the iPhone, noted Fortune. Rather, in a market controlled by Apple and Google, RIM is simply in a battle with Microsoft for the 3rd spot. Forrester analyst Charles Golvin explained, “Any spot beyond No. 3 doesn’t matter.”

Read more on Gizmodo and Fortune

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