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MANILA, Philippines [UPDATED] – The country tourism tagline “It’s More Fun in the Philippines” was launched by the Department of Tourism on Friday, Jan. 6, 2012,
It is part of a campaign envisioned to harness the Filipinos’ ubiquitous use of social media to promote the country to tourists, with the DOT hoping to hit 10 million visitors by 2016.
The new tourism strategy makes the Philippines the first in Asia to crowdsource its tourism campaign. It veers away from the previous adjective-based slogans as it asks Filipinos on social networks to take the new tourism campaign logo out for a ride and give it their own spin.
Meantime, here are some of the old tourism campaigns by the DOT and private groups in the past in their bid to showcase the country to foreign and local tourists alike.
Pilipinas, tara na! (DOT) (Remake of the Tara Na, Biyahe Tayo! campaign, see below)
WOW Philippines / Philippines: It’s More Than The Usual / Beyond The Usual (DOT)
Tara Na, Biyahe Tayo! (Local tourism campaign) (DOT)
Take Me To The Philippines, featuring Apl.de.Ap (exgeeinteractive / WeareRoyale)
Biyahe Na! featuring Regine Velasquez (DOT / Smart)
Philippines: Live Your Dreams (DOT)
Choose Philippines / Piliin Mo Ang Pilipinas (ABS-CBN Regional Network Group)
Islands Philippines (DOT)