Aquino behind more vibrant colors on tourism logo

Katherine Visconti
President Aquino saw the new tourism campaign logo on the same day Tropical Storm Sendong hit

MANILA, Philippines – President Aquino suggested to tourism officials and advertising executives that the colors of the new country campaign logo have more vibrant colors, according to Tourism Secretary Ramon Jimenez during a briefing on Jan. 6, 2012.

He said the department and advertising executives from BBDO presented it to the president on December 16, 2011, the same day that Tropical Storm Sendong hit. It doesn’t look like the new Tourism Secretary is considered a bearer of bad news. –

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