Cynthia Villar: The facts behind the memorable ad

Pulse Asia’s Ana Tabunda said Cynthia Villar’s “Hanepbuhay Ad” is the most memorable in the 2013 elections. Tabunda said part of it is a well-planned serial campaign on TV and radio that started well before the elections. 

Villar’s main catch-phrase is catchy and captures the zeitgeist of the masses — “hanep” which means awesome in street lingo, and “buhay” which means life. “Hanepbuhay” itself is a clever play on the word “hanapbuhay,” which means livelihood.

But is there truth in this advertising? 

Villar’s track-record speaks for itself: 179 livelihood programs in 179 towns in the Philippines. These are existing, sustainable jobs that give income to 500 families. This includes: 

• Waterlily basket weaving centers
• Coconet and charcoal making centers
• Parol-making centers
• Blanket-weaving centers
• Handmade paper making centers
• Household waste recycling centers
• Hog raising livelihood projects
• Plastic waste pulverizing centers that convert waste plastic to hollow blocks and waste pavers 

Watch the video below:

Political advertisement paid for and by the Nacionalista Party, Starmall, C.V. Star Ave., Las Piñas City.