Pulse Asia’s Ana Tabunda said Cynthia Villar’s “Hanepbuhay Ad” is the most memorable in the 2013 elections. Tabunda said part of it is a well-planned serial campaign on TV and radio that started well before the elections.
Villar’s main catch-phrase is catchy and captures the zeitgeist of the masses — “hanep” which means awesome in street lingo, and “buhay” which means life. “Hanepbuhay” itself is a clever play on the word “hanapbuhay,” which means livelihood.
But is there truth in this advertising?
Villar’s track-record speaks for itself: 179 livelihood programs in 179 towns in the Philippines. These are existing, sustainable jobs that give income to 500 families. This includes:
- Waterlily basket weaving centers
- Coconet and charcoal making centers
- Parol-making centers
- Blanket-weaving centers
- Handmade paper making centers
- Household waste recycling centers
- Hog raising livelihood projects
- Plastic waste pulverizing centers that convert waste plastic to hollow blocks and waste pavers
Watch the video below:
Political advertisement paid for and by the Nacionalista Party, Starmall, C.V. Star Ave., Las Piñas City.
More from Rappler’s 2013 Philippine elections coverage:
There are no comments yet. Add your comment to start the conversation.