PODCAST: Romancing the media during elections

Rappler.com
What does it take to give a candidate much-coveted airtime?

MANILA, Philippines – During elections, the media landscape is no less a focal battleground for those seeking elective posts, with their public relations officers leaving no stone unturned to make sure they get the most favorable and widest media coverage.

In reality, even party mates have to elbow each other for the crucial air time during prime time news, as this can easily translate to thousands of votes.

Why do other candidates get more exposure? Why are some candidates more quoted in stories, and why do they always land on the front pages? How come some radio commentators easily get to interview one candidate to the detriment of the rival candidate?

What are the factors at work here?

Veteran Senate media relations officer Pamsy Tioseco gives us a glimpse of political PR and how she has perfected the art working for 5 senators. Tioseco has worked in the Senate since 1987, with the likes of former senators John Osmeña, Ernesto Herrera, Rodolfo Biazon, and current Senators Franklin Drilon and Loren Legarda. She is now the media relations officer of Senator Ferdinand Marcos Jr.

In this podcast interview, Tioseco shares some secrets of her trade, as well as some trade secrets in the media industry. She also discusses media bribery during the campaign, and how she is able to save money for her principal with just some innovation.

Let’s listen in. – Rappler.com