Forbes Global Conference
ARTICLE FINDER

5 tips from the region’s top CEOs on how to create a strong brand

Dec 01, 2016 - 12:37 PM

How is a brand built? How much must it adjust without losing its value? How is a brand kept strong? Here are tips for entrepreneurs and businesspeople

TIPS. CEOs at the Forbes CEO Conference share their experiences in building their brands. Photo from Weber Shandwick/Forbes

Globe CEO on Telstra: I'm not scared of ghosts

Nov 05, 2015 - 8:00 PM

Anyone who comes in is a threat; but I m not going to react to a threat that s not real Sign the contract and we’ll play Globe s Ernest Cu on possible Telstra San Miguel entry

SECURE THE DEAL FIRST. Ernest Cu says Globe will only consider the possible entry of Telstra-San Miguel in its game plan once the deal is signed. Photo from Globe Telecom