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ARTICLE FINDER

Why NASA's next rockets might say Budweiser on the side

Sep 11, 2018 - 12:11 PM

NASA's administrator Jim Bridenstine wants to try boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes

SOLAR PROBE. The United Launch Alliance Delta IV Heavy rocket payload fairing is seen with the NASA and Parker Solar Probe emblems, at Launch Complex 37, Cape Canaveral Air Force Station, Florida on August 8, 2018. Photo by AFP/NASA/Bill Ingalls


It's almost impossible to escape Google's tracking, new study shows

Aug 23, 2018 - 3:34 PM

An idle Android smartphone with its Chrome browser open sends data communications to Google's servers as often as 14 times an hour, according to the study

GOOGLE. People pass by the Google logo at the Web Summit in Lisbon on November 8, 2017. File photo by Patricia de Melo Moreira/AFP


Anarchy of billboards in Metro Manila

Aug 18, 2018 - 5:00 PM

They are big, bright, and not very pretty. Billboards reign supreme with a new king on the rise: LEDs.

ADVERTISING. Billboards are a common sight along EDSA. Shutterstock file photo

U.S. agency says Facebook ads let landlords discriminate

Aug 18, 2018 - 8:47 AM

An investigation confirmed that Facebook advertisers could exclude categories such as people who expressed interest in assistance dogs, China, parenting, or the Bible

Mang Inasal National Halo-Halo Sarap Day bags a PANAta Award

Aug 13, 2018 - 11:24 AM

Mang Inasal was recently recognized by PANA for "championing responsible brand building" through the Mang Inasal National Halo-Halo Sarap Day

#TheWrap: Videos to watch this week, April 30-May 6, 2018

May 06, 2018 - 11:39 AM

Here are the must-watch videos this week!

President Rodrigo Roa Duterte signs the Executive Order which prohibits illegal contractualization while delivering his speech during the 116th Labor Day Celebration at the IEC Convention Center in Cebu City on May 1, 2018. RICHARD MADELO/PRESIDENTIAL PHOTO

Rappler responds to Erwin Tulfo: 'Stick to the real issues'

May 05, 2018 - 12:12 PM

Erwin Tulfo’s recent antics are typical of him – dragging others down when he’s in trouble

Wanda Teo claims no hand in DOT's P60-million deal with PTV

Apr 30, 2018 - 2:40 PM

(UPDATED) This comes after state auditors questioned the P60-million payment made by the Department of Tourism to People's Television Network for ad placements in her brother Ben Tulfo's show

Tourism Secretary Wanda Teo reassures the media that the government will not spend funds for hosting the Miss Universe pageant next year during a press briefing in Malacañan on September 1. ACE MORANDANTE/PPD

COA questions P60-M DOT ads payment to Ben Tulfo's media outfit

Apr 28, 2018 - 5:48 PM

State auditors direct the People's Television Network, Incorporated to produce documents to support the Department of Tourism's payments to PTV 4 blocktimer Bitag Media Unlimited, Incorporated

Koko Pimentel files bill on cheaper political ads

Apr 12, 2018 - 3:10 PM

A similar bill was already passed on third and final reading in the House of Representatives

KOKO PIMENTEL. The PDP Laban Thanksgiving Party at the Midas Hotel and Casino in Pasay City on November 16, 2016. File Photo by Alecs Ongcal/Rappler

Do you have the guts to make your idea happen?

Mar 19, 2018 - 6:40 AM

Cannes Lions awardee Anselmo Ramos shares his secret to making the best campaigns – and it’s all about trusting your gut

In advertising, what are the true measures of success?

Mar 15, 2018 - 2:28 PM

At Ad Summit Pilipinas 2018, Anselmo Ramos, Lionel Carreon, Josy Paul, and more advertising giants talk about the various indicators that make a campaign successful

LIVE BLOG: Ad Summit 2018

Mar 06, 2018 - 1:01 PM

Rappler blogs LIVE from Ad Summit 2018 in Subic, Zambales

Ad Summit Pilipinas 2018 Reveals Roster of Speakers

Feb 20, 2018 - 4:40 PM

The event aims to inspire advertising and marketing practitioners from all over the country to adopt new paradigms in coming up with innovative creative solutions

Unilever threatens to pull ads from 'divisive platforms'

Feb 13, 2018 - 7:55 AM

Denouncing what it calls 'toxic online content,' Unilever weighs in on growing concerns about fake news and extremist posts on such networks as Facebook and Google

UNILEVER HQ. A picture taken on June 5, 2015 shows employees walking pass the logo of Unilever at the headquarters in Rotterdam. John Thys/AFP/File

Tear-jerking iPhone X short film goes viral in time for Chinese New Year

Feb 12, 2018 - 1:11 PM

'If your family reunion only lasts three minutes, what will you do?' asks this 7-minute feature, shot entirely on an iPhone X

WAITING GAME. A boy waits for his mother in this screenshot from '3 Minutes,' a short film shot on an iPhone X. Screenshot from Apple/YouTube


Making money gets harder for video makers as YouTube toughens rules

Jan 17, 2018 - 12:56 PM

At least 1,000 subscribers and 4,000 hours of watch time within past year now required to be eligible for ad program. Previously, getting at least 10,000 views was the only requirement


2017's most viral Philippine ads

Dec 28, 2017 - 11:34 AM

Take a look at some of 2017's most memorable ads

House approves on final reading 50% discount on political ads

Dec 11, 2017 - 8:38 PM

Political parties and candidates cannot be charged a rate higher than that of regular advertisers, the bill says

House bill seeking huge discount on campaign ads approved on 2nd reading

Dec 07, 2017 - 8:30 AM

If House Bill 6604 becomes law, the Comelec would also be given the power to regulate the rates of political ads

Dengvaxia issue, Sereno acquittal, Cotto retirement | Evening wRap

Dec 04, 2017 - 9:38 PM

Watch Rappler’s evening newscast with Acor Arceo

Australia competition inquiry targets Facebook, Google

Dec 04, 2017 - 10:05 AM

The Australian Competition and Consumer Commission inquiry will look at the effect that search engines, social media operators and other digital content aggregation platforms are having on media and advertising markets

TECH GIANT. In this May 10, 2012 file photo, a view of an Apple iPhone displaying the Facebook app's splash screen in front of the login page on a computer are shown in Washington, DC. File Photo by Karen Bleier/AFP

Rappler wins global content marketing awards

Nov 22, 2017 - 2:42 PM

Rappler’s marketing arm, BrandRap, wins at The Spark Awards 2017 and Native Advertising Awards 2017

Ombudsman fires Mabilog, Dela Rosa and Año, Twitter on Russia | Midday wRap

Oct 27, 2017 - 12:36 PM

Watch the midday newscast with Marguerite de Leon

Facebook beefing up team to thwart election manipulation

Oct 03, 2017 - 4:42 PM

Facebook says it will hire more than 1,000 people to thwart deceptive advertisements on the social network. The ads appear to be linked to a Russian entity known as the Internet Research Agency.

Integrity, innovation, collaboration: New challenges and opportunities for advertisers

Sep 14, 2017 - 5:00 PM

Publishers and brands have an increasing responsibility to focus on truth, rather than ‘going viral,’ experts said

DMB takes a step towards Philippine Digital Standards

Sep 12, 2017 - 6:10 PM

The advertising industry has taken its first step towards developing a measurement standard for digital

TV still candidates' platform of choice in 2016 elections

Aug 13, 2017 - 4:00 PM

Radio comes second to TV in terms of ad buys from the candidates research by PCIJ shows

55 print, TV, radio outfits did not submit all pol ads docs?

Aug 13, 2017 - 9:00 AM

Like wayward candidates many media agencies also failed to file reports with the poll body in defiance of their obligation in law

#ThinkPH 2017: The shifting power of media and marketing

Jul 15, 2017 - 7:07 PM

Donald Lim CEO of Dentsu Aegis Network Philippines says data is becoming the new communications currency and marketers need to understand people s values and motivations if they want to make an impact

Photo by Alecs Ongcal/Rappler

Facebook Messenger ads to expand worldwide

Jul 12, 2017 - 6:25 PM

Businesses around the world can now use Facebook targeting to extend their reach to people in Messenger

MESSENGER ADS. The advertisement beta program is expanding worldwide. Image from Facebook.

Google to stop scanning Gmail inboxes for personalized ads

Jun 26, 2017 - 12:25 PM

The tech giant will end the practice later this year

WATCH: Meet the first Filipino KFC colonel

May 30, 2017 - 8:52 AM

Ronaldo Valdez is chosen as the first Filipino colonel

We should levy Facebook and Google to fund journalism – here’s how

May 25, 2017 - 6:00 PM

Facebook and Google s collective share of global digital ad revenue was about 70 in late 2016 says an analyst Some of it should be diverted to a journalism fund

IMPRINT. Online giants Facebook and Google changed the way people consume information, and somewhere along the way, journalism itself. Illustration by Nico Villarete/Rappler

WATCH: Veteran actors audition to be KFC's first Filipino colonel

May 23, 2017 - 10:36 AM

See Ronaldo Valdez Leo Martinez and Pen Medina audition to get the coveted role

Pepsi drops ad accused of mocking 'Black Lives' protests

Apr 06, 2017 - 9:10 AM

The spot provokes an outcry and widespread derision on social media claiming Pepsi is seeking to profit from the social justice movement

CONTROVERSIAL. A scene from the Pepsi ad shows model Kendall Jenner (L) giving a policeman a can of Pepsi. Frame grab courtesy Pepsi

Google tools up to fix ads in wrong places

Mar 21, 2017 - 10:42 PM

We know advertisers don t want their ads next to content that doesn t align with their values Google s chief business officer Philipp Schindler says in a blog post

Commercial breaks are coming to Facebook videos

Feb 24, 2017 - 5:20 PM

The social network is currently testing the video ads in the US for both live and pre recorded videos

AD BREAK. Eligible live video creators can press a dollar sign to feed a 20-second ad to viewers during broadcast. Phone screenshot from Facebook.

YouTube to remove unskippable 30-second ads in 2018

Feb 20, 2017 - 6:10 PM

The online video platform shifts focus to shorter formats

YOUTUBE. The online video platform is dropping an ad format that's now considered to be too long. File photo by Ethan Miller/AFP

Jollibee's 10 most viewed Facebook videos before 'Vow,' 'Crush,' and 'Date'

Feb 13, 2017 - 9:41 PM

The brand s biggest online hits come from 2016 a sign of the growth of digital advertising

ONLINE VIDEOS. The fastfood giant knows a thing or two about making a viral online video. Screenshots from Jollibee/Facebook

Ads bring political message to Super Bowl

Feb 06, 2017 - 10:50 AM

UPDATED In the biggest US sporting event of the year which is also a huge event for marketing political overtones were part of the story intended or not

A frame from the AirBnB ad aired during the telecast of Super Bowl LI, February 5, 2017. YouTube/AirBnB

Unilever, CloseUp concert organizers face charges over party drug deaths

Feb 01, 2017 - 4:09 PM

The NBI charges them with criminal negligence and violation of the Corporation Code for failing to prevent the entry of party drugs to the event held at the SM Mall of Asia grounds last summer

NOT ENOUGH SECURITY. The National Bureau of Investigation lists down security measures that organizers failed to take to prevent the entry of drugs that killed 5 people in the May 2016 rave party at the SM Mall of Asia concert grounds. Rappler file photo by Manman Dejeto

Facebook overtakes media giants' U.S. ad revenues – report

Nov 23, 2016 - 4:08 PM

For the first time Facebook tops the ad revenues of media giants CBS Disney and Comcast

Facebook says it erred measuring audience reach

Nov 17, 2016 - 12:15 PM

The social network promises more collaborations with data tracking companies to ramp up third party verification for key metrics

ERRONEOUS NUMBERS. Facebook says the numbers they revealed to have been miscalculated did not affect ad prices on the social network. Photo by Justin Tallis/AFP

Facebook, Google ban fake news sites from their ad networks

Nov 15, 2016 - 6:00 PM

Fake news sites will no longer be able to make use of the two tech giants ad networks with new advertising guidelines in place

POLICY CHANGE. Fake news sites lose the ability to make money from Facebook's and Google's ad networks as the two implement a ban on them.

Your branded brain

Oct 21, 2016 - 7:45 AM

[Science Solitaire] As the daily target of brands do you know how these affect your brain and how you choose?

Adblock Plus launches 'Acceptable Ads' service

Sep 15, 2016 - 5:00 PM

Publishers and bloggers can select which ads appear on their sites on the new platform

EVOLVING SERVICES. The online ad-blocking service is expanding its repertoire. Image from Softonic

Why millennials are now the apple of advertisers' eyes

Sep 13, 2016 - 2:30 PM

As the combined spending power of millennials is projected to soar the advertising world is coming up with ways to reach the younger consumers

In US, Twitter offers video creators share of ad money

Aug 31, 2016 - 1:58 PM

Video creators can join a program on the social network that allows them to get a share of revenue generated from audiences they attract

REVENUE SHARING. By giving content creators a cut, Twitter will be encouraging users to create material that has the potential of getting shared around. File photo by Damien Meyer/AFP

EU files fresh anti-trust charges against Google

Jul 14, 2016 - 11:45 PM

The US tech giant is accused of restricting some websites from displaying ads by its competitors

epa05424113 EU Commissioner for Competition, Danish, Margrethe Vestager gives a press conference on competition case with Google, in Brussels, Belgium, 14 July 2016. The Commission takes further steps in investigations alleging Google's comparison shopping and advertising-related practices breach EU rules. EPA/OLIVIER HOSLET