MANILA, Philippines – Mozilla is making staying private online easier in the latest version of the Firefox browser, as it releases a new feature for its private browsing function called Tracking Protection. 

The company announced Tuesday, November 3 (November 4 Manila time), that Firefox 42’s Tracking Protection feature will allow users more control over their local privacy.

Aside from not saving browser histories and cookies in private browsing mode, users will also be able to determine how much or how little information they share about themselves with third parties that aren’t part of the site a user is visiting.

This means Private Browsing with Tracking Protection “actively blocks content like ads, analytics trackers, and social share buttons that may record your behavior without your knowledge across sites.” 

A new control center in Firefox will also enable a user to centralize site security and privacy controls on the address bar, so you can turn off tracking protection in private browsing for particular sites.

Venturebeat wrote in a May 24 report that there may also be potential performance improvements, as with Tracking Protection turned on, “the Alexa top 200 news sites saw a 67.5% reduction in the number of HTTP cookies set. Furthermore, performance benefits included a 44% median reduction in page load time and 39% reduction in data usage.” – Rappler.com