Mobile game developers only have a day to capture interest

A report by an analytics group says most mobile games have only a day to catch a player’s interest. According to Swrve’s New Players Report, only 33.9% of those trying a game out keep playing after the first day. Swrve also notes a “steep fall off,” with only 5.5% continuing to play a game past its 30th day. While 54.5% of those playing spent 5 sessions playing the game, 19.3% of players stop playing after their first try.

Videogame veteran Ben Cousins responded to the report by tweeting that 40% of players returning on the second day – “is great numbers, a sign of a real hit.” He says that such numbers “are totally normal” and “can drive success.”

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