SUMMARY
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More mobile users and increased mobile advertising helped boost Facebook profits to nearly triple in the first quarter of 2014. The social network giant registered earnings of US$642 million, aided in part by advertising revenues that soared by 82% to $2.27 billion from 2013. Close to 60% of these advertising earnings came from mobile ads. Facebook users have increased and shifted over to mobile devices – daily active users have increased to 802 million, of which 609 million are mobile users. In a statement, Facebook chief executive Mark Zuckerberg said, “Facebook’s business is strong and growing, and this quarter was a great start to 2014.”
Read the full story on Rappler.
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