PH internet penetration doubles in 4 years

Internet penetration – or the percentage of the population with access to the internet – has nearly doubled in the last 4 years as more Filipinos turn to mobile phones, according to ratings firm Nielsen. In the its Pinoy Netizen report, Nielsen found that 52% of the population have access to the internet today, up from 27% in 2010. The trend follows the decline of desktop computers as a means to access the internet at home. Desktop users dropped to 35% this year from 63% in 2012 – equal to mobile usage. Laptops remain the most preferred device for accessing the web, with tablets gaining ground.

Read the full report on Marketing Interactive.

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