SUMMARY
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MANILA, Philippines – 2016 gave the Philippines a wild ride of emotions and social media was a witness – and probably a party? – to that.
The most shared hashtags on Twitter, for one, were a mix of politics, rage, and wit.
Elections were the main event this year with hashtags such as #PiliPinasDebates2016, #LabanLeni, and #DutertePleaseAppointMe trending on Twitter. At the height of the campaign season, we also saw how Filipinos were eager to speak about #TheLeaderIWant.
Months later, a disgraced president trended on Twitter: #MarcosIsNotAHero and #MarcosBurial. But it wasn’t all rage. #2030NOW gathered steam, too, and it was all about innovating for social good – ideas at the 2016 Social Good Summit in the Philippines.
From #TheLeaderIWant to #2030NOW, here are some of the Philippine hashtags that trended on Twitter in 2016:
Remember the intense election season during the first half of 2016? Rappler launched its #TheLeaderIWant campaign to help voters make informed choices at the voting precincts. In January 2016, Rappler kicked off its #TheLeaderIWant series, with the first one featuring then presidential candidate Rodrigo Duterte and his running mate, Senator Alan Peter Cayetano.
It was Duterte’s first social-media driven election forum in Metro Manila, where he spoke candidly to students at a Catholic university, the De la Salle University, along Taft Avenue in Manila. There was no turning back for him and his team after that.
#TheLeaderIWant will never leave anyone behind #POE2016 pic.twitter.com/L8x3CtyOpE
— Mister Banatero (@MisterBanatero) January 20, 2016
The first presidential debate for this year’s national elections captured online and on-ground public attention here and abroad. Held in Cagayan de Oro City, the debate showcased the 5 presidential candidates – Duterte, former vice president Jejomar Binay, the late senator Miriam Defensor-Santiago, Senator Grace Poe, and former interior secretary Manuel Roxas II – with each of them making promises and tearing down each other’s program of government. As early as then, the most talked about candidate was Duterte.
The last day of the campaign period, on May 7, 2016, culminated in a miting de avance for the 5 presidential bets. Four of the 5 bets’ hashtags trended that day: Duterte grand rally for Duterte, Mar Roxas nation for Roxas, #MIRIAMREDvolution for Santiago, and #Love4POE and Plaza Miranda for Poe. Binay’s miting de avance did not trend.
DUTERTE GRAND RALLY pic.twitter.com/e0qxeB8zLf
— Duterte Republic (@AKOSiDUTERTE) May 7, 2016
Ipaglaban ang ating demokrasya! Suportado po namin kayo #RoxasRobredo MAR ROXAS NATION pic.twitter.com/gZGshQaRPV
— The Silent Majority (@silentn0m0re) May 7, 2016
While waiting for the results of the tight race between then vice-presidential candidates Leni Robredo and Bongbong Marcos, supporters stayed up all night to watch the count.
A lot of humurous tweets were put out there to lighten up the tense situation. The bitter rivalry of both camps extended to Twitter as the war on hashtags would show: #LabanLeni and #BBM4VP.
#LabanLeni starter pack pic.twitter.com/wrQntPEBQM
— Risa (@risarodil) May 9, 2016
#LabanLeni folks right now. pic.twitter.com/UPFSSAazn5
— Editors of Manila (@edsMNL) May 9, 2016
After Duterte won the elections, netizens made themselves “candidates” for government positions. They tweeted their own qualifications on why they should be in government. Here are some of the amusing tweets:
Gary Valenciano para sa Department of Energy. #DutertePleaseAppointMe
— King Viktor (@theviktorlopez) August 4, 2016
I’ve learned to guard my heart from all the stupidos who hurt me before. Dept of Defense, can I? #DutertePleaseAppointMe
— M e l a y ✨ (@melaymusic) August 4, 2016
Me as DENR sec #DutertePleaseAppointMe pic.twitter.com/WZjo3q7cvg
— Melvin Tordecilla (@itsbeben11) August 4, 2016
#MarcosIsNotAHero, #MarcosBurial
The protests against the burial of former president Ferdinand Marcos at the heroes’ cemetery sparked noise online and on the streets. As early as August 14, before the Supreme Court issued its verdict on the issue, thousands of Filipinos marched to Luneta to protest Duterte’s plan for the late dictator. Public figures such as Senator Risa Hontiveros, Roxas, and former budget secretary Butch Abad were also present at the rally. Read some tweets amplifying the event:
The Philippines should get an olympic gold medal for fastest country to forget its history #MarcosIsNotAHero
— Renee Karunungan (@rjkarunungan) August 14, 2016
Sen Risa Hontiveros says #MarcosBurial at LNMB a ‘crazy’ idea @rapplerdotcom pic.twitter.com/PD4eTEqtVH
— Patty Pasion (@pattypasion) August 14, 2016
#2030NOW: Social Good Summit 2016
Rappler hosted the annual SGS in the Philippines for the 5th time and this year, the theme focused on innovation and social good. The one-day event was jampacked with activities such as exhibits and learning sessions via #HackSociety. Check out a few tweets from the event:
Feel ko dito ako magka lovelife sa #2030NOW. Promise. LOL. #hacksociety pic.twitter.com/O18c5waljt
— Perry (@perrylamanilao) September 24, 2016
Isabel Sieh of Girls Will Code:I am here because I want to build a community.
— Stephany Cuevas (@stephcuevas_) September 24, 2016
Omg. A very inspiring 13-year-old kid#2030Now #HackSociety pic.twitter.com/9i1yYxKVXV
Nag-selfie Kami ni Robin Padilla. Rather he took this selfie for me kasi selfie king daw siya #2030now #HackSociety pic.twitter.com/lsvZWPeykz
— Noemi L. Dado (@momblogger) September 24, 2016
Here are more viral events, top trending hashtags, and engaging social movements from Rappler’s Twitter community this year, in Twitter moments:
What are the other Philippine trending hashtags this year that made a mark for you? Write your thoughts on X. – Rappler.com
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