It’s More Fun in the Philippines

The Philippines released a long-awaited television ad campaign that aims to continue and expand the tourism campaign it began in January on social media in January.  The ad ends with a call for viewers to own it and continue its social media evolution.  It first aired Monday on CNN’s Eye on the Philippines which runs this week.  On Tuesday morning, CNN tackled Philippine call centers, now the largest globally and a controversial bill aimed at making family planning and birth control available to the country’s 100 million people.  CNN said more than 560,000 abortions happen every year in the country.  The RH bill has long languished because of strong opposition from the Catholic church.  The Philippines is Asia’s largest Catholic nation.

 

Read more and watch the ad on Rappler   and Eye on the Philippines on CNN.