The big barrette comeback and the 90s resurgence

Isabel Salvosa

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The big barrette comeback and the 90s resurgence
Have you been rocking this trend?


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What we buy – or choose not to buy – says a lot about us. Welcome to Rappler’s Beyond the Buy, where we explore the latest trends in consumer culture and share product recommendations. 

In this introductory piece, let’s rewind to the 90s. 

Looking back on photos of your childhood fashion choices is an exercise in cringe. Throwback to the neon skinny jeans, stick-straight hairstyles, and bold statement shirts, all set off by an unapologetic peace sign. 

If it’s any consolation, you’ve got one less thing to be embarrassed about – hair barrettes are back in vogue. 

Celebrities are rocking this new and improved homage to schoolgirl fashions of yore, and street style enthusiasts – notably at New York Fashion Week – are giving the cutesy accessory an edge.

Get one similar to Ariana’s here.


Get one similar to Jennie’s here.


Get one similar to Sofia’s here.


Get one similar to Saab’s here.


Get one similar to Ylona’s here

 The barrette revival doesn’t exactly come as a surprise. The fashion industry tends to recycle its trends, after all. In recent years, we’ve seen iconic 90’s trends return to our closets – chokers for bringing out your inner grunge, plaid pant suits with which you can channel Cher Horowitz, and fanny packs, which get bonus points for being functional and chic. 

We’re not sure what exactly goes on in fashion designers’ heads, but who isn’t loving all the #TBTs?

And it’s not just fashion. Pop culture is cyclical, and the 90s resurgence has permeated beauty, music, and entertainment as well. 

Millennials have been called a nostalgic generation. Our digital footprint – and Facebook’s On this Day feature – makes it easier to tap into simpler times. The turn of the millennium was riddled with the uncertainty of both economic and political climates, and for a lot of millennials, dwelling on the past is preferable to dreading the future. 

Nothing wrong with a little nostalgia trip, though – everyone’s felt that tug of yearning for the past.

Speaking of the past, is the butterfly clip next? No complaints here, tbh. –

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