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Editor’s note: This content is sponsored by Metro Pacific Health and was produced by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the production of this piece.
For the first time in 15 years, Metro Pacific Health (MPH), formerly known as Metro Pacific Hospitals, underwent a major brand refresh to realign the group with its promise to become the “Heart of Filipino Healthcare.”
The brand’s new identity – supplemented by a fresh logo, tagline, video campaigns, and even a song – was launched last October 12 at the New World Makati Hotel. The momentous occasion was graced by the group’s partners, colleagues, leaders, and top executives, including tycoon and MPH chairman Manny V. Pangilinan.
“Today, we rename Metro Pacific Hospitals to Metro Pacific Health – symbolizing not only a wider spectrum of investments in health services, but also our enhanced mission of responding to the most pressing concern of our people,” said Pangilinan, as health continues to be a top priority for Filipinos in the wake of the pandemic.
So what exactly can patients expect from MPH? As the country’s leading and most-valued integrated healthcare network, the company will deliver world-class treatment with compassionate care at accessible prices for every Filipino – and they have the goals to prove it.
1. Lower prices for the everyday Filipino
Being the country’s largest network of private hospitals, MPH has the unique position of being able to acquire supplies and equipment in bulk at lower prices. This means that MPH can funnel savings into investing in higher-quality service and, of course, reduce prices for Filipinos in need of healthcare.
The group is also working on a major synergy project of centralizing clinical lab operations to decrease costs while improving quality, turnout time, and amount of tests available for patients.
2. Accessible delivery channels outside hospitals
As an archipelagic country, healthcare provision has always been challenging due to hospital-centric delivery systems. MPH recognizes this, and in response will roll out a variety of channels to reach all Filipinos – from virtual care through app integrations and online consultations, to mobile care where health providers come to communities, to home care for patients who cannot travel at all. The group will also focus on increasing its capacities for primary care and opening more outpatient centers across the country.
Another key project under MPH’s virtual integrations would be the implementation of network-wide e-medical records, so patients can receive adequately informed care across any and all MPH hospitals.
3. World-class complex care in the Philippines
“My personal dream as a clinician is for no Filipino to have to fly out of the country for world-class medical attention, and for no Filipino to be deprived of quality medical care in their own country,” said MPH CEO Dr. Harish Pillai, and MPH is working towards realizing this dream.
Leveraging on their capabilities as a 19-hospital-strong integrated network, MPH elevates their services through continuous learning from each others’ best practices, acquiring high-standard equipment, and nurturing competent doctors, nurses, and management to deliver global-level specialized care at home in the Philippines.
“The Philippines has many talented doctors and medical professionals. They just need a well-equipped and well-managed hospital to practice in,” said MPH president Augie Palisoc Jr. By starting with compassion from within through employee development and support, MPH can provide the high-standard Filipino care that the masses deserve.
4. Compassionate service that puts patients first
The driving force behind all of MPH’s expanded efforts is its brand ethos – providing Filipino service that comes from the heart. The company now operates with the saying: “While our standards are global, our touch stays personal.” From enabling remote avenues of administering healthcare to making sure that each patient feels seen and heard, MPH injects compassion in all aspects of a patient’s experience.
“We can create a strong MPH brand as an interconnected network made up of hospitals and other facilities, synergistically working together as one as we treat each patient well, in every touchpoint in [their] journey with us, from the initial website search to a call in our contact center, commenting on our social media platforms, actually visiting our facilities as outpatients, inpatients, ER patients, or as family caregivers or visitors, to discharge and post-discharge care,” says MPH chief marketing and customer experience officer Jessica C. Abaya. At every point of a patient’s journey, MPH aims to offer a kind smile.
The group has spent 15 years dedicated to improving the lives of the Filipino people, and the new thrust is a display of commitment to an elevated level of compassionate, patient-centered services. Combined with the group’s excellence in medical care and healthcare management, MPH continues to contribute in nation-building by enabling a healthier Filipino population.
For more information and updates on MPH, follow the group on Facebook, Instagram, LinkedIn, TikTok, and YouTube at @metropacifichealth. Watch out for their new website at www.metropacifichealth.com, launching on October 21. – Rappler.com