WATCH: It’s A New Day for PLDT-Smart
WATCH: It’s A New Day for PLDT-Smart
PLDT and Smart reveal new logos that represent the company's business pillars: exceptional people, meaningful innovations, and valuable customers

MANILA, Philippines – As technology reaches new heights, so must people embrace its ever-changing nature and harness it for growth.

With more Filipinos adopting the digital lifestyle, PLDT-Smart aims to stay ahead in this age of rapid evolution. To symbolize their commitment to this mission, Last June 13, PLDT and Smart launched their brand-new logos at a private event at the Rizal Ballroom in Shangri-La Makati. 

Present for the big reveal were PLDT and Smart’s top executives such as Manny V. Pangilinan, Chairman, President and CEO; Mitch Locsin, Vice President and Head, PLDT-Smart SME Nation; and Eric Alberto, Executive Vice President.

WELCOME CHANGE. PLDT and Smart executives join Manny Pangilinan (center) onstage for a toast to new beginnings. Screengrab from Rappler YouTube

The Eraserheads also reunited for a rare performance right after the big announcement.

Watch the full event below:

A change in logo, a new direction

The new PLDT and Smart logos are shaped like a triangle with the three sides representing the company’s business pillars: exceptional people, meaningful innovations, and our valuable customers.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which means “change.”

“Rather than allow ourselves to be disrupted with these new digital technologies, we are disrupting ourselves. We have embarked on a digital pivot to evolve into the telco of everything that serves the needs of our country’s digital future,” said PLDT Chairman and CEO Manuel V. Pangilinan.

“Our company shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest beneficiaries will be our valuable customers who will have enriching choices, as the propagation of digital products, services and devices explode,” Pangilinan said.

The logo represents PLDT’s journey to create a better tomorrow for the Filipino consumers and their way of sharing that this is only the beginning and that the best it yet to come. –

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