OLONGAPO, Philippines – Pantene’s “Labels Against Women” commercial and ad campaign won a handful of awards, including a Gold, at the 2014 Kidlat awards held last May 10 at the Subic Bay Freeport zone.
The Kidlat Awards is an annual competition held by the Accredited Advertising Agencies of the Philippines’ (4As) Creative Guild to celebrate the country’s best, most creative work of the past year. This year’s awards night capped off the 3-day Ad Summit, which was attended by delegates from advertising agencies, media agencies, PR firms, schools, and the media. (READ: LIVE BLOG: Ad Summit 2014)
Here is a list of all the winners:
(Agency/Title/Company)
GOLD
FILM INTERNET AND MOBILE VIDEO
BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE
RADIO BRANDED AUDIO CONTENT
ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE
INNOVATION
DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS
OUTDOOR FREEFORMAT SINGLE
TBWASMP BOYSEN / “TREE LUNGS” / PACIFIC PAINT PHILS INC.
DESIGN: FLAT IMAGE & EDITORIAL
TBWASMP NUVALI / “KOI FISH FEED” / AYALA LAND INC.
DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL
Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT”/ MAYNILAD
DIGITAL & MOBILE : TOOLS AND APPS
DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS
DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN
ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT
MEDIA: CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST
ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE
MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM
DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS
SILVER
FILM TV CINEMA SINGLE
BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE
FILM: TV CAMPAIGN
ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “REMEET” / PJ LHUILLIER, INC.
FILM INTERNET & MOBILE VIDEO CAMPAIGN
ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT
DIWA RADIO SINGLE
McCANN WORLDGROUP / PCSI “HOLD” PHILIPPINE CANCER SOCIETY, INC. / McCANN WORLDGROUP PCSI “PRESS” PHILIPPINE CANCER SOCIETY, INC.
INTEGRATED CAMPAIGN
ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT
ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE
DIWA INTEGRATED
LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE INTEGRATED” / SAGA PRODUCTIONS
INNOVATION
ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE
PRINT SINGLE
TBWASMP /ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.
DIWA PRINT SINGLE
LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.
DIWA OUTDOOR CAMPAIGN
BBDO GUERRERO / CHILDHOPE “SUPPLIES” / CHILDHOPE ASIA PHILIPPINES
PRINT & OUTDOOR CRAFT: ART DIRECTION
TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.
TBWASMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.
IDEASXMACHINA ADVERTISING / SEIKO PHILS.“ALL THE TIME” / SEIKO PHILS.
PRINT & OUTDOOR CRAFT: ILLUSTRATION
TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.
PRINT & OUTDOOR CRAFT: DIGITAL IMAGING
TBWASMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.
DIRECT RESPONSE (ANALOG): SMALL SCALE AMBIENT/ ENVIRONMENTAL
TBWASMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.
DIWA DESIGN
LEO BURNETT MANILA / WWF EARTH HOUR “NIGHTLIFE” / WWF PHILIPPINES INC.
DIWA DIGITAL AND MOBILE
BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero
LEO BURNETT MANILA / P&G+ RED CROSS “AID COUTURE WEBSITE, SALES TRACKER” / PROCTER & GAMBLE
PROMO & ACTIVATION
ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “FAMILY REMEET” / PJ LHUILLIER, INC.
JWT MANILA / CREAM SILK “SONATA” / Unilever Philippines
ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE
DIWA PROMO & ACTIVATION
LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE PRESS KIT” / PROCTER & GAMBLE
MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM
ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT
BRONZE
FILM TV CINEMA SINGLE
JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.
FILM INTERNET AND MOBILE VIDEO
TBWASMP OISHI / “FOREVERMORE” / Liwayway Marketing Corp
BLACKPENCIL MANILA / PREVIEW MAGAZINE “HOW NOT TO INSTAGRAM” / SUMMIT MEDIA
FILM INTERNET & MOBILE VIDEO CAMPAIGN
TBWASMP / OISHI “UNSKIPPABLE CAMPAIGN” / Liwayway Marketing Corp
FILM FICTIONAL
ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT
FILM CRAFT: AUDIO CRAFT (Music, Sound Design, Voice)
HIT PRODUCTIONS / PANTENE “DAENERYS” / PROCTER & GAMBLE
FILM CRAFT: ANIMATION
UNDERGROUND LOGIC / WWF “NIGHT LIFE” / WWF PHILIPPINES INC.
RADIO SINGLE
LEO BURNETT MANILA / CCP VIRGIN LABFEST “SILENT ROOM” / CULTURAL CENTER OF THE PHILIPPINES
TBWASMP / CHAMPION “KETCHUP EULOGY” / PEERLESS PRODUCTS MANUFACTURING INC.
RADIO CRAFT: COPYWRITING
LEO BURNETT MANILA / CCP VIRGIN LAB FEST / “SILENT ROOM” CULTURAL CENTER OF THE PHILIPPINES
INTEGRATED CAMPAIGN
BBDO GUERRERO PANTENE / “LABELS AGAINST WOMEN”/ PROCTER & GAMBLE
DIWA INTEGRATED
BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero
INNOVATION
Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT” / MAYNILAD
PRINT SINGLE
JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)
BBDO GUERRERO / SARIDON “SWEEPER” / BAYER PHILIPPINES INC.
BBDO GUERRERO / SARIDON “VENDOR” / BAYER PHILIPPINES INC.
Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD OF THE PHILIPPINES
PRINT CAMPAIGN
BBDO GUERRERO / SARIDON “ELECTION CAMPAIGN” / BAYER PHILIPPINES INC.
BRANDED PRINT CONTENT
DLS‐CSB Center for Institutional Communications / DE LA SALLE COLLEGE OF BENILDE “THE BENILDE BOOK” / DE LA SALLE COLLEGE OF SAINT BENILDE
OUTDOOR POSTER SINGLE
TBWA/SMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.
JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)
Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD OF THE PHILIPPINES
OUTDOOR FREEFORMAT SINGLE
TBWA/SMP / BOYSEN “AUDIO GUIDE” / PACIFIC PAINT PHILS INC.
Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.
BBDO GUERRERO / PEPSI “NIGHT LIGHT” / PEPSICO INTERNATIONAL
DIWA OUTDOOR SINGLE
DDB PHILIPPINES / CARA WELFARE “I AM HOME-CAT A” / CARA WELFARE PHILS.
LEO BURNETT / MANILA WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.
PRINT & OUTDOOR CRAFT: ART DIRECTION
TBWASMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.
LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.
PRINT & OUTDOOR CRAFT: ILLUSTRATION
Y&R PHILIPPINES /GELATTO “BARACK” / GREGAN 101
TBWASMP / NUVALI “KOI FISH FEED” AYALA LAND INC.
McCANN WORLDGROUP / XENON “ANGELS VS. DEMONS” / PIONEER TRUCKS
DESIGN: FLAT IMAGE & EDITORIAL
BLACKPENCIL MANILA / BLACKPENCIL MANILA “BLACKPENCIL CALLING CARD” / Blackpencil Manila
DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL
Y&R PHILIPPINES / ADOBO MAGAZINE “GENEROSITEE” / Adobo Magazine
DDB PHILIPPINES / GATORADE “SUPERSTAR SWEAT” / PEPSICO INTERNATIONAL
DESIGN: TYPOGRAPHY
TBWASMP / LAKIHAN MO LOGO NIGHTS “ROCK.REBUILD.LAKIHAN MO LOGO NIGHTS #26 / LAKIHAN MO LOGO NIGHTS
DIWA DESIGN
IDEASXMACHINA ADVERTISING / MUNTINLUPA “TRASHEMONS” / MUNTINLUPA CITY GOVERNMENT
DIGITAL & MOBILE : SHAREABLE CONTENT AND ONLINE COMMUNITY SOLUTIONS
LEO BURNETT MANILA / McDONALD’S “GYM” / Golden Arches Development Corporation
JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.
LEO BURNETT MANILA / McDONALD’S “MEET UP” / Golden Arches Development Corporation
PUBLICIS MANILA / MILO “COACH NARCISO” / Nestle Philippines, Inc.
LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation
BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE
DIGITAL & MOBILE: TOOLS AND APPS
BBDO GUERRERO / BBDO “CRAP SITE” / BBDO Guerrero
DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN
LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation
PROMO & ACTIVATION
LOWE INC. / GONUTS DONUTS “GONUTS CONTRUCT TABLES” / The Doughnut People Inc.
DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS
OGILVY & MATHER PHILIPPINES / TANG “RECYCLASS” / MONDELEZ PHILIPPINES INC.
DIWA PROMO & ACTIVATION
BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero
Y&R PHILIPPINES / HERO FOUNDATION “DOG TAG” / HERO FOUNDATION
PUBLIC RELATIONS
TBWASMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.
BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE
DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS
TBWASMP CHAMPION / “MEGA YDC” / PEERLESS PRODUCTS MANUFACTURING INC.
MEDIA : CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST
TBWASMP / BOYSEN “AUDIO GUIDE” / PACIFIC PAINT PHILS INC.
MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Small scale)
TBWASMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.
MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Large scale)
TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.
Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.
MEDIA : CREATIVE USE OF DIGITAL OR MOBILE PLATFORM
TBWASMP / BENCH “GIVAGIF” / Suyen Corp.
TBWASMP / OISHI “UNSKIPPABLES” / Liwayway Marketing Corp
AGENCY OF THE YEAR: Ace Saatchi & Saatchi
CLIENT OF THE YEAR: Procter & Gamble
The Kidlat Awards is open to all marketing media and communications companies or affiliates. This means all 4As agencies, non-4As agencies, digital agencies, media agencies, production houses, independent entities, broadcast networks, publications, etc., are welcome, provided the entry qualifies. – Rappler.com
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