Pantene’s ‘Whip It’ campaign wins big at 2014 Kidlat Awards

OLONGAPO, Philippines – Pantene’s “Labels Against Women” commercial and ad campaign won a handful of awards, including a Gold, at the 2014 Kidlat awards held last May 10 at the Subic Bay Freeport zone.

The Kidlat Awards is an annual competition held by the Accredited Advertising Agencies of the Philippines’ (4As) Creative Guild to celebrate the country’s best, most creative work of the past year. This year’s awards night capped off the 3-day Ad Summit, which was attended by delegates from advertising agencies, media agencies, PR firms, schools, and the media. (READ: LIVE BLOG: Ad Summit 2014)

Here is a list of all the winners:

(Agency/Title/Company)

GOLD

FILM INTERNET AND MOBILE VIDEO

BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE

 

RADIO BRANDED AUDIO CONTENT

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

 

INNOVATION

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

 

OUTDOOR FREEFORMAT SINGLE

TBWASMP BOYSEN / “TREE LUNGS” / PACIFIC PAINT PHILS INC.

 

DESIGN: FLAT IMAGE & EDITORIAL

TBWASMP NUVALI / “KOI FISH FEED” / AYALA LAND INC.

 

DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL

Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT”/  MAYNILAD

 

DIGITAL & MOBILE : TOOLS AND APPS

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

 

DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY”  / PLDT 

 

MEDIA: CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

 

MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

DM9JAYMESYFU/DIGIT  / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

 

SILVER

FILM TV CINEMA SINGLE

BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE

 

FILM: TV CAMPAIGN

ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “REMEET” / PJ LHUILLIER, INC.

 

FILM INTERNET & MOBILE VIDEO CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT

 

DIWA RADIO SINGLE

McCANN WORLDGROUP / PCSI “HOLD” PHILIPPINE CANCER SOCIETY, INC.  / McCANN WORLDGROUP PCSI “PRESS” PHILIPPINE CANCER SOCIETY, INC.

 

INTEGRATED CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

 

DIWA INTEGRATED

LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE INTEGRATED” / SAGA PRODUCTIONS

 

INNOVATION

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

 

PRINT SINGLE

TBWASMP /ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

 

DIWA PRINT SINGLE

LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

 

DIWA OUTDOOR CAMPAIGN

BBDO GUERRERO / CHILDHOPE “SUPPLIES” / CHILDHOPE ASIA PHILIPPINES

 

PRINT & OUTDOOR CRAFT: ART DIRECTION

TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

TBWASMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.

IDEASXMACHINA ADVERTISING / SEIKO PHILS.“ALL THE TIME” / SEIKO PHILS.

 

PRINT & OUTDOOR CRAFT: ILLUSTRATION

TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

 

PRINT & OUTDOOR CRAFT: DIGITAL IMAGING

TBWASMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

 

DIRECT RESPONSE (ANALOG): SMALL SCALE AMBIENT/ ENVIRONMENTAL

TBWASMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.

 

DIWA DESIGN

LEO BURNETT MANILA / WWF EARTH HOUR “NIGHTLIFE” / WWF PHILIPPINES INC.

 

DIWA DIGITAL AND MOBILE

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

LEO BURNETT MANILA / P&G+ RED CROSS “AID COUTURE WEBSITE, SALES TRACKER” / PROCTER & GAMBLE

 

PROMO & ACTIVATION

ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “FAMILY REMEET” / PJ LHUILLIER, INC.

JWT MANILA / CREAM SILK “SONATA” / Unilever Philippines

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

 

DIWA PROMO & ACTIVATION

LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE PRESS KIT” / PROCTER & GAMBLE

 

MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT

 

BRONZE

FILM TV CINEMA SINGLE

JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.

 

FILM INTERNET AND MOBILE VIDEO

TBWASMP OISHI / “FOREVERMORE” / Liwayway Marketing Corp

BLACKPENCIL MANILA / PREVIEW MAGAZINE “HOW NOT TO INSTAGRAM” / SUMMIT MEDIA

 

FILM INTERNET & MOBILE VIDEO CAMPAIGN

TBWASMP / OISHI “UNSKIPPABLE CAMPAIGN” / Liwayway Marketing Corp

 

FILM FICTIONAL

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT

 

FILM CRAFT: AUDIO CRAFT (Music, Sound Design, Voice)

HIT PRODUCTIONS / PANTENE “DAENERYS” / PROCTER & GAMBLE

 

FILM CRAFT: ANIMATION

UNDERGROUND LOGIC / WWF “NIGHT LIFE” / WWF PHILIPPINES INC.

 

RADIO SINGLE

LEO BURNETT MANILA / CCP VIRGIN LABFEST “SILENT ROOM” / CULTURAL CENTER OF THE PHILIPPINES

TBWASMP / CHAMPION “KETCHUP EULOGY” / PEERLESS PRODUCTS MANUFACTURING INC.

 

RADIO CRAFT: COPYWRITING

LEO BURNETT MANILA / CCP VIRGIN LAB FEST / “SILENT ROOM” CULTURAL CENTER OF THE PHILIPPINES

 

INTEGRATED CAMPAIGN

BBDO GUERRERO PANTENE / “LABELS AGAINST WOMEN”/ PROCTER & GAMBLE

 

DIWA INTEGRATED

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

 

INNOVATION

Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT” / MAYNILAD

 

PRINT SINGLE

JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)

BBDO GUERRERO / SARIDON “SWEEPER” / BAYER PHILIPPINES INC.

BBDO GUERRERO / SARIDON “VENDOR” / BAYER PHILIPPINES INC.

Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD OF THE PHILIPPINES

 

PRINT CAMPAIGN

BBDO GUERRERO / SARIDON “ELECTION CAMPAIGN” / BAYER PHILIPPINES INC.

 

BRANDED PRINT CONTENT

DLS‐CSB Center for Institutional Communications / DE LA SALLE COLLEGE OF BENILDE “THE BENILDE BOOK” / DE LA SALLE COLLEGE OF SAINT BENILDE

 

OUTDOOR POSTER SINGLE

TBWA/SMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)

Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD  OF THE PHILIPPINES

 

OUTDOOR FREEFORMAT SINGLE

TBWA/SMP / BOYSEN “AUDIO GUIDE” / PACIFIC  PAINT PHILS INC.

Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.

BBDO GUERRERO / PEPSI “NIGHT LIGHT” / PEPSICO INTERNATIONAL

 

DIWA OUTDOOR SINGLE

DDB PHILIPPINES / CARA WELFARE “I AM HOME-CAT A” / CARA WELFARE PHILS.

LEO BURNETT / MANILA WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

 

PRINT & OUTDOOR CRAFT: ART DIRECTION

TBWASMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

 

PRINT & OUTDOOR CRAFT: ILLUSTRATION

Y&R PHILIPPINES /GELATTO “BARACK”  / GREGAN 101

TBWASMP / NUVALI “KOI FISH FEED” AYALA LAND INC.

McCANN WORLDGROUP / XENON “ANGELS VS. DEMONS” / PIONEER TRUCKS

 

DESIGN: FLAT IMAGE & EDITORIAL

BLACKPENCIL MANILA / BLACKPENCIL MANILA “BLACKPENCIL CALLING CARD” / Blackpencil Manila

 

DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL

Y&R PHILIPPINES / ADOBO MAGAZINE “GENEROSITEE” / Adobo Magazine

DDB PHILIPPINES / GATORADE “SUPERSTAR SWEAT” / PEPSICO INTERNATIONAL

 

DESIGN: TYPOGRAPHY

TBWASMP / LAKIHAN MO LOGO NIGHTS “ROCK.REBUILD.LAKIHAN MO LOGO NIGHTS #26 / LAKIHAN MO LOGO NIGHTS

 

DIWA DESIGN

IDEASXMACHINA ADVERTISING / MUNTINLUPA “TRASHEMONS” / MUNTINLUPA CITY GOVERNMENT

 

DIGITAL & MOBILE : SHAREABLE CONTENT AND ONLINE COMMUNITY SOLUTIONS

LEO BURNETT MANILA / McDONALD’S “GYM” / Golden Arches Development Corporation

JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.

LEO BURNETT MANILA / McDONALD’S “MEET UP” / Golden Arches Development Corporation

PUBLICIS MANILA / MILO “COACH NARCISO” / Nestle Philippines, Inc.

LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation

BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE

  

DIGITAL & MOBILE: TOOLS AND APPS

BBDO GUERRERO / BBDO “CRAP SITE” / BBDO Guerrero

 

DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN

LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation

 

PROMO & ACTIVATION

LOWE INC. / GONUTS DONUTS “GONUTS CONTRUCT TABLES” / The Doughnut People Inc.

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

OGILVY & MATHER PHILIPPINES / TANG “RECYCLASS” / MONDELEZ PHILIPPINES INC.

 

DIWA PROMO & ACTIVATION

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

Y&R PHILIPPINES / HERO FOUNDATION “DOG TAG” / HERO FOUNDATION

 

PUBLIC RELATIONS

TBWASMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.

BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

TBWASMP CHAMPION / “MEGA YDC” / PEERLESS PRODUCTS MANUFACTURING INC.

 

MEDIA : CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST

TBWASMP / BOYSEN “AUDIO GUIDE” / PACIFIC PAINT PHILS INC.

 

MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Small scale)

TBWASMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.

 

MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Large scale)

TBWASMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.

 

MEDIA : CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

TBWASMP / BENCH “GIVAGIF” / Suyen Corp.

TBWASMP / OISHI “UNSKIPPABLES” / Liwayway Marketing Corp 

 

AGENCY OF THE YEAR: Ace Saatchi & Saatchi

CLIENT OF THE YEAR: Procter & Gamble

 

The Kidlat Awards  is open to all marketing media and communications companies or affiliates. This means all 4As agencies, non-4As agencies, digital agencies, media agencies, production houses, independent entities, broadcast networks, publications, etc., are welcome, provided the entry qualifies. – Rappler.com