This is a press release from the PUP Junior Marketing Executives.
Last March 11 to 14, the PUP Junior Marketing Executives (PUP JME) hosted their 63rd Marketing Festival entitled “ODYSSEY: The Seven Nations” for the first time in the virtual space.
The Marketing Festival is an annual event hosted by PUP JME to celebrate the foundation of PUP’s marketing department as well as celebrate the spirit of camaraderie within the marketing community
The overall theme of the event is based on the open-world role-playing game Genshin Impact, a representation of a virtual reality world where PUP Marketing Management students can still be together and celebrate despite today’s pandemic.
“ODYSSEY: The Seven Nations” allowed the students to celebrate and showcase their pride as marketistas as they engaged in friendly competitions and to show the essence of teamwork by being part of various “nations.”
Seven nations, seven events
This year’s PUP JME Marketing Festival had a total of seven events, distributed evenly in the four-day celebration: CREATE, ENCHANT, SAGE, ACADEMIA, PORTAL, UNWIND, and BESTOW. These events highlighted the PUP marketing students’ creativity, wit, and camaraderie.
To showcase these qualities among the students, the PUP JME divided the marketing community into seven groups, representing the seven nations depicted in the game: Anemo, Geo, Electro, Dendro, Hydro, Pyro, and Cryo.
The opening act of the celebration signaled the start of the journey across the seven events prepared. Dubbed BEGIN, the first day introduced the “seven nations,” their ideals, and the united students behind them.
BEGIN featured two activities, CREATE and ENCHANT.
CREATE was a low-budget cosplay competition that enhanced Marketing Management students’ creative minds in generating costumes and boosted their confidence by showing their best shot.
The competition encouraged everyone to maximize their artistic side and limited resources at home in making their own version of their assigned elements, as well as how they portrayed their elements along with their respective brands.
The willingness to go the extra mile shown by the participants proved to be an essential feature of the candidates that assisted them to stand out.
ENCHANT was a singing competition that enabled the students to express their emotions through singing. This event gave an avenue for the students to showcase their hidden talents.
The second day of the Marketing Festival, dubbed ACE, was dedicated to academic activities. This day was held for marketing students to further develop their marketing knowledge and train themselves in various marketing fields. It featured two events: SAGE and ACADEMIA.
SAGE tested the marketing students’ wit through a quiz bee and sales pitching competition.
The quiz bee aimed to test the participants’ mental capacity and critical thinking and encouraged them to widen their skills and knowledge about their chosen field.
Sales pitching, the second part of SAGE, tested the marketing students’ innovative minds, creativity, critical thinking, and the participants’ adaptability to the fast-paced business environment.
In a short period of time, the participants were able to foster excellence in their pitching ideas and were able to present their plans and ideas briefly and concisely.
ACADEMIA, a series of talks about skill-based marketing topics featuring various marketing specialists, was also launched on the second day of the festival. The event provided the students another opportunity to learn during this time of crisis.
PROWESS, the third day of the Marketing Festival, featured non-academic activities to let marketing students relieve their stress from their academics and these trying times. PORTAL and UNWIND were launched on this day.
PORTAL, an online games tournament, encouraged marketing students to become strategic and build teamwork through thrilling, 5v5 multiplayer online battle arena games. The event promoted camaraderie and sportsmanship among the marketing community in a time where physical interaction is limited.
The third day also featured UNWIND, a live event with open mic performances, and allowed the Marketing Management students to showcase their talents.
The fourth day featured BESTOW, an awarding and closing event for the students who successfully conquered the challenges of the seven nations.
The Junior Marketing Executives of the Polytechnic University of the Philippines was founded and established on August 8, 1986, as an academic, non-sectarian, student service-oriented organization. It was founded by Dr. Samuel Salvador for the development and advancement of Marketing Management students.
“ODYSSEY: The Seven Nations” was brought to you by the PUP Junior Marketing Executives and Rappler’s MovePH.