2012 digital marketing trends

Katherine Visconti

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Rappler asked a group of digitally savvy marketers about the biggest trends in internet and mobile marketing this year


MANILA, Philippines – Rappler asked a group of digitally savvy marketers what the biggest trends are to look out for in internet and mobile marketing this 2012.

Members of Internet and Mobile Marketing Association of the Philippines (IMMAP) share where their thoughts about crowd sourcing, more demand for video, and location-based mobile marketing. 

The group started over 5 years ago to convince marketers to consider digital media as a proper and practical channel. What started as a small niche group ballooned to 120 members.

Now digital marketing has taken its place among the established marketing mediums, according to IMMAP president Manny Fernando.

Even as some companies still scatch their heads about the idea of digital marketing, one’s thing’s for sure, it’s part of the advertising scene. “We would like to help companies embrace the opportunities in this landscape,” says Fernando. –Rappler.com

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