MANILA, the Philippines – The Philippine enterprise telephony is emerging as Asia Pacific’s fastest-growing on the back of the expanding local call center industry, states a recent industry report by Frost & Sullivan.
Estimated to be worth $8 million, the industry, which is engaged in the delivery of voice communications equipment, grew 7.2% in the second quarter of 2012 and expanded 24% in the first half compared to the same periods before, according to research consultancy firm Frost and Sullivan.
The boost is mainly driven by the IT-BPO industry according to Miguel Garcia, president and CEO of DTSI Group, who served as a resource person for the study.
According to the Business Processing Association of the Philippines (BPAP), the call center employee base is estimated to increase 15% to 567,000 in 2013. With this growth, Garcia predicts continued rise in the telephony and technology spent for the industry.
“Growth in telephony in the Philippines reflects the positive spending outlook and the overall thriving economy of the Philippines as well as the impact of the booming IT-BPO industry on telephony,” said Garcia.
While global telephony spend continues to fall against the backdrop of a turbulent global economy, Asia Pacific has been bucking the trend.
The Asia Pacific enterprise telephony market, now worth $497.9 million, is expected to grow by $2 million by the end of this year, equivalent to a rate of 6.2%.
Avaya was the leading vendor in the Philippines in the third quarter, followed by Cisco and Alcatel-Lucent.
Garcia, meanwhile, also anticipates a shift in the Philippines’ Unified Communications (UC) segment of the market which refers to integration of all forms of communication technology, both traditional and emerging.
Government and the BFSI sector are seen to lead the adoption of these UC solutions.
“As organizations grow, so does the need for streamlined and integrated resources and communications. UC solutions integrate various applications in one platform and enable real-time collaboration, leading to efficiency and cost-effectiveness,” Garcia said.
Growth in video collaboration is slowing down. However, web conferencing continues to grow a rapid pace according to Frost and Sullivan’s survey. – Rappler.com
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