Adidas wins EU ruling on famous ‘3 stripes’ design

Agence France-Presse

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Adidas wins EU ruling on famous ‘3 stripes’ design


Only the sportswear giant has the right to its '3 stripes' motif in the European Union

BRUSSELS, Belgium – The European Union’s top court on Wednesday, February 24, ruled that German sportswear giant Adidas alone had the right to its famous “3 stripes” motif in the 28-nation bloc.

A Belgium firm, Shoe Branding Europe, in 2009 won trademark status for a two-stripe design, prompting Adidas to file suit with the General Court of the EU which found in its favor last year.

Shoe Branding in turn appealed to the European Court of Justice (ECJ), the bloc’s highest panel, which upheld the lower court’s findings on Wednesday.

“Adidas may oppose the registration, as a Community mark, of parallel stripes placed on the side of sports shoes,” the ECJ said in a statement.

The ECJ said the General Court had correctly judged that the European trademark authority was at fault for not providing a proper report on the two designs and their similarities when it granted Shoe Branding Europe’s request.

The ECJ found that the General Court had carried out a proper review of the designs and so was also correct in its ruling against Shoe Branding Europe. –

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