Ayala Land Premier announces most expensive residential project yet
MANILA, Philippines – Ayala Land Premier, the upscale brand of listed developer Ayala Land Incorporated, announced its most expensive residential project to date – the P20.5-billion Park Central South Tower.
Park Central Towers, its ultra-luxury, two-tower development, will rise at the corner of Paseo de Roxas and Makati Avenue in Makati City.
Its first tower is the 69-storey Park Central South Tower that will rise across Ayala Triangle. It will have 281 private residences with 12 unit designs and layouts.
"Park Central South Tower will sell for an average price of about P300,000 per square meter (sqm). Unit prices range from P32 million to an unprecedented P477 million, with an average unit costing close to P80 million," Ayala Land Premier sales head Mike Jugo said in a briefing in Makati City on Tuesday, July 26.
Jugo said that his company has sold more than 40% or 116 units of the South tower to date, accounting for about P8.3 billion.
An ultra-luxurious condo property priced at P477 million is "the highest-value primary condo sold in the market today," Jugo said.
With these unit prices, the Ayala Land Premier executive said the property is targeted for the "ultra-luxury, high-end clients."
"Ayala Land Premier competes in a valuable segment in the market. The players are very select, and it is by delivering these one-of-a-kind properties in choice locations that Ayala Land Premier handily distinguishes itself," said Ayala Land Premier managing director Jose Juan Jugo.
Park Central South Tower's unit sizes range from two-bedroom units at about 138 sqm to a 3-level penthouse at about 1,635 sqm.
Jugo shared that this 3-level penthouse unit called Anadem Villa One will include a limited common area and a 281-sqm pool deck.
Park Central South Tower will also house 54 units called Aquaview Villas, which feature their own private elevators and a 5.7-meter-high living room area that flows out to a private plunge pool and lounge deck.
Ayala Land Premier's newest residential project will also feature 54 units called Skyview Villas, which include floor-to-ceiling and wall-to-wall windows wrapped around a 5.7-meter-high living room space.
It will also house 54 units called Gallery Villas, with private elevators.
"There are typically only 5 units per floor. Since most units have their own dedicated private elevators, well-heeled residents will likely not see each other in the elevator lobbies or lifts," the Ayala Land Premier managing director said.
Park Central Towers will rise on a 15,860-sqm parcel adjacent to another Ayala Land Premier project, Roxas Triangle Towers.
These ultra-luxury developments make up the Roxas Triangle block, which is said to be one of the most valuable residential addresses in the Philippines.
The development will also have upscale shops and restaurants.
The renowned Leandro V. Locsin & Partners collaborated with a boutique luxury Singaporean architectural firm, Soo Chan Design Associates, and Japanese design group, Studio Taku Shimizu, to come up with the structural design of the residential tower.
Jugo said Park Central South Tower will begin turnover in 2024. – Rappler.com
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