Oscar viewership up for first time in 5 years

Agence France-Presse
The increase is a welcome news for organizers who stumbled through a series of headline-grabbing missteps in the run-up to the show

HIGH RATINGS.  The 91st Academy Awards has increased its ratings for this years according to ABC. Photo shows producers of Best Picture nominee "Green Book" Peter Farrelly and Nick Vallelonga accepting the award for Best Picture  Photo by Valerie Macon/ AFP

LOS ANGELES, USAThe 91st Academy Awards telecast rebounded from a 4-year slump to record 29.6 million viewers this time around, an 11% from 2018’s all-time low, ABC said on Monday, February 25.

The increase is welcome news for organizers who stumbled through a series of headline-grabbing missteps in the run-up to the show, including backtracking on a best popular film category and pulling the plug on a host for the first time in three decades.

The hostless and shortened format appear to have pleased viewers, with the 200-minute show broadcast by ABC the most-watched entertainment telecast in two years, ABC said in a statement.

“Year to year, ‘The Oscars’ audience surged by 3.1 million viewers (29.6 million vs. 26.5 million) and jumped 13%in adults 18-49 (7.7 rating vs. 6.8 rating),” ABC said, quoting data from the Nielsen Company.

It added that the show had dominated social media Sunday night with 17.7 million interactions, the majority on Twitter (75%), followed by Instagram and Facebook.

Apart from a shortened broadcast and a change in format, entertainment experts attribute the rise in viewership this year to the presence of blockbusters and performances by the iconic band Queen and Lady Gaga. Rappler.com