MANILA, Philippines – Glee fans all over the world are shocked at the death of Cory Monteith, the actor, known to most as Finn Hudson, a romantic jock.
Let’s take a look and see how it exploded on social media. For this study I used Radian6, which is part of the Salesforce Marketing Cloud.
1. Virality Peaked Within 2 Hours
Mentions of Cory Monteith peaked after two hours, at a rate of over 100 mentions per second.
2. 1.84 million mentions 12 hours
There were 1.89 million mentions of the name “Cory Monteith” within 12 hours of his death being announced online.
3. Sentiment is 70.6% Negative
70.6% of mentions with sentiment were negative. This was measured using the Radian6 sentiment algorithms that pick up the emotions behind emoticons, words and phrases.
4. Top Hashtag used 232,000 times in 12 hours
The top Twitter hashtag to follow on this topic is #ripcorymonteith.
5. Most Influential Tweet by Rihanna
Rihanna has over 30 million followers on Twitter. Her Tweet received over 45,000 Retweets and 17,000 Favorites as of early Monday, July 15 in Manila.
Cory Monteith, may your spirit be at peace, and may you fly with the angels… Heartbreaking, my prayers are with all of his loved ones!— Rihanna (@rihanna) July 14, 2013
Robin Leonard is the CEO of AllFamous Digital. He is a passionate digital strategist with a strong background in Digital Marketing, Management Consulting and IT Strategy. In 2011, he started a digital marketing agency in Manila that serves an international market, and has been incredibly busy ever since. They specialize in Salesforce.com Marketing Cloud product.
This post first appeared in AllFamous Digital and is reposted with the author’s permission.