Debated Coca-Cola Super Bowl ad features Filipino language

Ira Agting

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Coca-Cola's version of 'America the Beautiful' is sung in different languages, including Filipino

LEILANI. The young Filipino-American sings the Filipino part in the ad. Screengrab from YouTube (Coca-Cola)

MANILA, Philippines – Coca-Cola’s “It’s Beautiful” commercial, which aired during the Super Bowl on February 2 (February 3 in Manila), featured different languages, including Filipino.

Coca-Cola created a version of the patriotic song “America the Beautiful,” sung in English as well as other languages Spanish, Hindi, Senegalese-French, Hebrew, Mandarin, Keres, Arabic, and Filipino.

(WATCH: Super Bowl XLVIII celebrity ads gone viral)

In the montage of foreign sounds, the phrase “sa ibabaw ng mga prutas,” (above the fruited plain) may catch Filipinos’ attention early into the song.

The multilingual version of the song is set to clips of cheerful families and friends socializing in diners and cinemas, surfing at the beach, camping, traveling, break dancing, rollerskating, and ultimately, drinking Coca-Cola. 

Watch Coca-Cola’s ‘It’s Beautiful’ commercial:

A separate behind the scenes video was created for each language, showing the recording process and short interviews with the singers. Filipino-American Leilani sang the Filipino part.

The young girl believes hearing the song in one’s native tongue will allow the message to “really get deep inside” of people.

“I think people will feel really good in themselves to know that America is there. And to hear it in many other languages spoken, especially if one of the languages is a language that you speak, then it’ll really get deep inside of you.”

In the video, it was discussed that the idea is to “bring out what’s poetic about each language.”

Listen to Leilani in the behind the scenes:


In another behind the scenes feature, this time, bringing together all those who worked on the campaign, participants shared their thoughts on cultural diversity. The conversation revolved around overcoming racial prejudice and as one person put it, learning how to unite and how to live together.

“Being culturally connected,” one person said, is what Coca-Cola’s campaign is all about.

Despite this noble cause, some individuals expressed outrage at the fact that a patriotic song about America was sung in different languages, leading some to declare that they were boycotting the brand.

But in the midst of the racial hullabaloo, few people noticed that the commercial had been the first Super Bowl ad to feature a gay family, according to a report by the Hollywood Reporter.

“Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful,” GLAAD president and CEO Sarah Kate Ellis told Hollywood Reporter.


The backlash soon turned on those who aired outrage for the commercial. Many netizens jumped in the conversation, apologizing for the racist comments and urging people to be open minded.


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