Muhammad Ali stars in Louis Vuitton campaign
The boxing legend headlines the luxury brand's soon-to-be-released campaign

A LIVING LEGEND. The boxer, who turned 70 last January, is famous for his motto: 'Float like a butterfly, sting like a bee.' Screen grab from YouTube

WASHINGTON, United States of America – Muhammad Ali is the face of the new Louis Vuitton “Core Values” campaign set for release next month.

He appears with his “mini-me,” 4-year-old grandson, CJ (Laila Ali’s son). They were photographed by Annie Leibovitz. 

According to DailyMail, the tagline of the photo reads: “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.”

Nicknamed “The Greatest,” Ali was diagnosed with Parkinson’s syndrome in 1984, a disease said to be common in boxers who receive severe head trauma.

Over the years, his public appearances have become rare. 

He was last seen attending the memorial service for “Smokin'” Joe Frasier last November 2011.

It was Frasier whom Ali fought with in “Thrilla in Manila” at the (then) Araneta Center in Quezon City on October 1, 1975. The 14-round “slug fest” is considered “one of the greatest fights of 20th century boxing” according to Ali’s website.

In a teaser on their website, Louis Vuitton writes, “In July 2012, Louis Vuitton reinterprets Muhammad Ali’s greatest words.” –

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