Korean actors

‘Crash Landing On You’ star Son Ye-jin joins Hyun Bin as PH telco Smart endorser

Bea Cupin

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‘Crash Landing On You’ star Son Ye-jin joins Hyun Bin as PH telco Smart endorser

Photo from So Ye-jin's Instagram

The South Korean star is the face of the telco's Smart Signature line

Philippine telecommunications giant Smart officially announced South Korean star Son Ye-jin as its latest endorser, following a similar deal with her on-screen partner Hyun Bin.

Ye-jin, who recently starred in the hit romantic series Crash Landing On You with Hyun Bin, was announced as the face of Smart Signature in a digital press conference with Philippine media on Monday, August 3.

Still courtesy of Smart Philippines

The actress earlier posted outtakes of the advertisement shoot on her Instagram page. In the short clip, she’s seen mounting a motorcycle while wearing dark jeans, heels, and a light-colored jacket.

View this post on Instagram

부릉부릉🏍~근데 어케 출발해요?🥺

A post shared by 손예진 (@yejinhand) on

Smart Signature is the Philippine telco’s brand for post-paid lines. – Rappler.com

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Bea Cupin

Bea is a senior multimedia reporter who covers national politics. She's been a journalist since 2011 and has written about Congress, the national police, and the Liberal Party for Rappler.