Advertising group opposes FDCP-initiated production rules


This is AI generated summarization, which may have errors. For context, always refer to the full article.

Advertising group opposes FDCP-initiated production rules
The Association of the Accredited Advertising Agencies (4A’s) is the latest group to speak up against the JAO initiated by the film council

The Association of the Accredited Advertising Agencies (4A’s) called for the junking of the Joint Administrative Order (JAO) initiated by the Film Development Council of the Philippines (FDCP) and said that the council has no mandate over the industry.

In a Sunday, August 2 statement, the group’s counsel and spokesperson Rafael Vicente Calinisan said that the whole organization “strongly [opposes] the FDCP-initiated JAO for being issued beyond the mandate of the FDCP.”  

“The JAO, and all other related issuances, must be immediately revoked,” he said.

The FDCP does not have regulatory powers, according to RA 9167, the law that created the council.

“The FDCP made use of the Department of Labor and Employment (DOLE) and the Department of Health (DOH) as unwitting pawns, or a ‘legal shield’ to give the FDCP’s issuance some semblance of authority or regularity,” Calinisan added.

The JAO, known as Advisory 6 or the “Clarificatory Guidelines on the FDCP-DOH-DOLE Joint Administrative Order No. 2020-001 on the Health and Safety Protocols on the Conduct of Film and AV Production Shoots,” requires the submission to the FDCP of forms on production shoots days prior.

The advertising group said this gave the FDCP “exercise oversight and regulatory powers that overreaches beyond its mandate of enabling the development of the film sector.”

Calinisan said that the “real” stakeholders of the advertising and marketing industry were never consulted on the order – a sentiment that’s been echoed by other groups in the creative industry.

“The advertising and marketing industries have been doing their part in reopening the economy safely. Additional regulation is not needed on top of what we already have. What we need are agility and ease. Instead of helping the industry, this burdensome and unnecessary regulation by the FDCP will slow down recovery,” Calinisan said.

The group urged the Office of the President to revoke the JAO and also look into the actions of Diño. They also called on Labor Secretary Silvestre Bello III and Health Secretary Francisco Duque III to reconsider their support of the order.

The FDCP, DOH, and DOLE earlier defended the JAO, saying the required registration 7 days prior to a shoot serves only to notify and not censor shoots. The 3 agencies also defended its coverage, pointing out that while the FDCP covers only the film industry, the DOLE and DOH has oversight on work and health standards in all sectors. 

They also insisted that the FDCP had communicated their recommendations and protocols to stakeholders – an assertion that groups have denied. FDCP, DOH, and DOLE also doubled down on the JAO, saying that while the private sector can adapt and implement industry-specific protocols, they must adhere to the JAO and other existing laws.

The FDCP, DOH, and DOLE said the “JAO will be reviewed periodically and revised should the need arise.”

The 4A’s is the latest group to call for the junking of the JAO. In June, the Director’s Guild of the Philippines was the first to reject the order, saying it  was an “additional agency intrusion on productions.”

The Inter-Guild Alliance (IGA) and the members of the Philippine Motion Picture Producers Association (PMPPA) have also questioned the JAO, criticizing the government agencies for failing to consult with representatives from the industry. – Rappler.com 

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Download the Rappler App!