MYTH: The best of all worlds

Kai Magsanoc

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This hub of style synergy also serves as a window for Filipino fashion to other parts of the world

FASHION FRESH FROM THE runway is a rack away at Myth

MANILA, Philippines – If you’re looking to find affordable couture off the rack, then Myth at the Filipino Zone of Greenbelt 5 is the place to go. 

Spearheaded by Ms. Ruby Gan of Schu store fame along with veteran designer Randy Ortiz, Myth presents collections whose themes its several designers “collaborate” on while staying true to their own aesthetics.

Season collections from the following designers can be found at Myth:

  • Randy Ortiz
  • Francis Libiran
  • Noel Crisostomo
  • Chris Diaz
  • Joel Escober
  • Henri Calayag
  • Jing Monis
  • Joey Samson
  • Louis Claparols
  • Proud Race
  • Robin Tomas
  • Ivarluski Aseron
  • Xernan Orticio

BRIGHTLY-COLORED MEN's JACKETS from designer Randy Ortiz. Photo by Kai Magsanoc

The result is a treasure trove of ready to wear couture you’d be proud to wear and say is truly Filipino-made and definitely world-class.

As a stylist, stores like Myth is heaven, because it has all we need and more. As a client, you’d be relieved to know that friendly service and assistance is ready for you, aside from the fact that — for any occasion — you’d have more than top 3 choices to pick from.

Designer Joel Escober was on hand that afternoon that RAPPLER visited their store to tell us more about Myth and his designs.

Ms. Ruby Gan was there during our visit, too; but ever the low-profile businesswoman (and athlete and mom), she preferred to stay behind the scenes — behind the counter, even, as we went about with our interview and shoot.

I personally will not forget the kindness she showed me when I was a young magazine editor. Ruby’s no-nonsense approach to work and business makes her one of the easier people to work with, who has work ethics that other fashion industry practitioners can take a thing or two out of.

Did I mention she’s an awarded power lifter? But that’s another story.

For now, we celebrate the fashion, inspiration and collaboration in Myth, where the best of all worlds of fashion converge. –

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