Buy the world a Coke

Rappler.com

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Remember the old ad? It's resurfacing with a new twist on YouTube

MANILA, Philippines – Maybe you weren’t around when Coca-Cola’s “Hilltop” ad first came out in 1971.

But the phrase “I’d like to buy the world a Coke,” with its highly hummable tune, helped define a young advertising industry. The ad itself crossed cultural boundaries and taught the world to sing.

OLD AND NEW. A reimagination of the Coke ad breaks barriers. Screen grab from YouTube.

This week, a re-imagining of the ad, presented by Google and featuring Harvey Gabor, the original ad’s creative director, surfaced on YouTube.

It proves what collaboration, a cultural icon, and 21st century magic can bring to the world. – Rappler.com

Click on the links below for more.

Add a comment

Sort by

There are no comments yet. Add your comment to start the conversation.

Summarize this article with AI

How does this make you feel?

Loading
Download the Rappler App!