Olivia billboard mystery solved

Ira Agting

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Mystery solved. The Olivia billboards are part of a marketing campaign for condominiums

SHE SAID YES. The Olivia billboards are part of a marketing campaign. Photo by Ira Agting/Rappler

MANILA, Philippines (UPDATED)  Mystery solved, and Olivia said yes.

The “Olivia, will you marry me?” billboards are part of a marketing campaign for condominiums Pioneer Woodlands in Mandaluyong and San Lorenzo Place in Makati by real estate company Empire East

A new billboard appeared on EDSA that says, “Olivia Said Yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City.” Another version features San Lorenzo Place in Makati City.

(Exclusive: The story behind ‘Olivia,’ the big reveal, what’s next)

On the week of Valentine’s, mysterious pink billboards with the words “Olivia, will you marry me?” popped out accross main thoroughfares in the metro. Also written on the billboards were the numbers “21414,” that many assumed to be Valentine’s or the proposal date.

It turns out, “21414” refers to the weekly price of a unit in the said condominium. “For as low as P2,141.4/week,” said the new billboards that recently popped out.

MARKETING. The mysterious pink billboards intrigued citizens. Photo by Rappler

For the past week, the billboards have created a buzz among curious citizens, with many taking to social media to share theories behind the mystery.

Many believed the billboards were part of a real proposal. Actor John Prats, they said, was the romantic behind it, given that the actor’s girlfriend, actress Isabel Oli, is named Olivia Daytia in real life. Adding to this, the two revealed in recent interviews that they are ready to settle down.

Others, however, were right to believe that the wide campaign could have been the work only of a major company.

There were some who believed the billboards were part of a marketing campaign for television show Scandal, which has as main character someone named Olivia. Others speculated the campaign was for a feminine wash product.

Did you guess right? – Rappler.com

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