McDonald’s Philippines is preparing for the launch of the limited edition BTS meal in the Philippines on Friday, June 18 with the MSafe Program.
In a virtual press conference on Thursday, June 17, McDonald’s Philippines said that the MSafe Program will be implemented in all their stores to “prioritize the safety of customers and the crew,” and in anticipation of the high volume of orders on Friday.
Customers who are buying their BTS meal over the counter should line up in the appropriate lane and keep a “safe distance from others.” McDonald’s staff will be monitoring the queue area to avoid crowding. McDonald’s has also coordinated with different barangays and local government units for the launch.
Barangay representatives will help manage any crowds and assist the fast-food chain in implementing the queue system.
McDonald’s Philippines also reminded customers to wear their face mask and face shield at all times. Those who don’t will not be allowed inside stores. Upon entry, every customer is required to fill out the health declaration form manually or via the StaySafe app by scanning a QR code.
Aside from take-out orders, customers can also claim their BTS meal via drive-thru, with traffic marshals guiding each vehicle. Customers will be given a QR code for pre-ordering while waiting in line.
Customers can also order via McDelivery’s website, hotline number, and delivery merchant-partners GrabFood, foodpanda, and Pickaroo.
McDonald’s staff will also be overseeing the waiting areas for delivery riders to ensure physical distancing. They also ask for customers’ “patience and understanding,” as delivery time may vary per area. McDonald’s assured the public that their kitchen has prepared for the large volume of orders by organizing a system to produce the meals fast.
Aside from dine-in, take-out, delivery, and drive-thru, customers also had the chance to pre-order their BTS meals via the McDonald’s app.
According to McDonald’s, over 100,000 customers signed up via the Philippine app to get first dibs on the meal. The fast-food chain anticipates thrice their daily growth this weekend because of the BTS meal.
Customers are only allowed a maximum of 5 orders per transaction across all ordering platforms.
On June 12, McDonald’s Indonesia briefly shut down some outlets when the launch of the 10-piece chicken nugget meal in partnership with K-pop group BTS sparked frenzied excitement and fears of coronavirus contagion.
The meal consists of 10-piece nuggets, medium fries, medium Coca-Cola, and Sweet Chili and Cajun dipping sauces.
BTS is among the world’s largest pop acts. The 7-member group, made up of Jin, RM, Suga, J-Hope, Jimin, V, and Jungkook, have broken numerous records worldwide. – Rappler.com