Here’s why black and white photos are all over your feed in July 2020

Bea Cupin
Here’s why black and white photos are all over your feed in July 2020
It's about women rooting for women – but it's also a perfectly good excuse to post a nice photo of yourself

Unless you’ve sworn off social media (in which case, good for you), it’d be impossible to avoid seeing all the black and white selfies that have suddenly populated your feeds.

Adding to the mystery is the fact that most users don’t explain why black and white photos are the aesthetic du jour or that most captions simply read: “Challenge accepted.”

The simple explanation is that it’s a viral “challenge” that’s spread via DM or PM, and wants to promote self-love, acceptance, and women rooting for other women.

“Among women there are several criticisms; instead, we should take care of each other,” reads the chain challenge’s admittedly vague message. Those who get the message are told to post a black and white photo, write “challenge accepted,” and tag the person who sent them the message.

They’re then instructed to challenge 50 women via DM as well.

“I chose you because you are beautiful, strong, and incredible,” concludes the message.

Both the country’s biggest stars and us regulars have taken on the “challenge” by posting either current or throwback photos on our main feeds.

Even the country’s Tourism Secretary Berna Romulo Puyat, posted her own black and white photo.

While it’s certainly not groundbreaking – viral photo-posting challenges happen all the time – it’s a good excuse to post that photo you’ve been itching to show off, even while we’re in the middle of a pandemic.

And here’s the thing – you don’t need a viral challenge to post that photo of yourself, or to know that you’re “beautiful, strong and incredible.”

Still, go ahead and post away. If you’ve yet to get the challenge yourself, consider this your version of a DM – we certainly won’t tell. –

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Bea Cupin

Bea is a senior multimedia reporter who covers national politics. She's been a journalist since 2011 and has written about Congress, the national police, and the Liberal Party for Rappler.