MANILA, Philippines – After revealing the new tourism campaign on Friday, Jan 6, 2012, Tourism Secretary Ramon Jimenez wanted to give reporters a preview of the video meant for traditional media spots.
Shown at a press conference where cameras were not allowed, Jimenez was clear that the videos were not intended for public consumption and are a work in progress.
After the press conference — as a TV reporter wailed about not having seen the video — he said, “I’m sure someone will leak it online.” Jimenez added, “A few seconds would be fine.”
Rappler captured the moment and is giving you a peek for “a few seconds.” Jimenez said the music is “pretty final.”
The tagline #1forfun is aimed at the local audience.
On the other hand, It’s more fun in the Philippines is the tagline for international marketing campaigns.
The choice of music is still being worked out and the video itself is “still temporary.” – Rappler.com