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South Korean skincare brand Innisfree announced its partnership with global lodging company Airbnb on Tuesday, June 22, opening their Dolsongyi and Seogwang tea farms in Jeju Island to guests for overnight stays.
The two tea farms on Jeju island are the cosmetic giant’s source for their green tea line. They are also where their retail space and cafe, Jejuhouse, is located. To celebrate the new partnership, Innisfree and Airbnb are launching a promo where two guests can stay in the famed farms for one night for free, starting from August 6 to 7.
“We are delighted to extend Airbnb’s footprint in Jeju—where we have a dedicated and passionate host community – with our partnership with Innisfree,” country manager of Airbnb Korea Brandon Son said in a press statement.
“We have drawn so much inspiration for our products from Jeju’s extraordinary natural beauty and abundant resources, and are thrilled to partner with Airbnb to bring this very special destination to life for a wide domestic audience,” Ms. Hyejin Lee, senior VP of Innisfree Marketing, added.
Contest winners will stay in a cozy camping van overlooking fields, with an outdoor lounge area perfect for relaxing and stargazing. Guests also have the chance to enjoy “farm-forward” experiences such as learning about the fine art of tea and picking fresh tea leaves with Innisfree’s leading research and development expert. Other activities include outdoor yoga class, a private photoshoot, and a botanical art class.
Additionally, during the stay, guests will be served a series of meals intimately curated by Jejuhouse’s chef. The meals incorporate some of the island’s fresh produce.
Residents of Korea can book their stay on a first come, first served basis beginning Monday, June 28 at 10 am Korean Standard Time (KST), with a refundable fee of $10.
Guests must take note that the house rules are strictly enforced in accordance with the COVID-19 guidelines. For now, only people residing in Korea may book their vacations at the farm.
The partnership is the latest in a series of initiatives by Airbnb, which aims to bring new, unique, and unexpected spaces onto the platform for a “once-in-a-lifetime” experience. – with reports from Angelica Burlaza/Rappler.com
Angelica Burlaza is a Rappler intern.
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