Rappler´s MovePH launches Ambassador Program


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Rappler’s citizen journalists nationwide converge for a workshop in preparation for election coverage

MANILA, Philippines – In an effort to involve civil society in the duties of the media, Rappler launched its first “Ambassador Program” on Monday, April 29.

The 2-day training for citizen journalists was organized by MovePH, Rappler’s citizen journalism arm, in partnership with Richmonde Hotel Ortigas and 2Go Travel. It aimed to equip the ambassadors with skills necessary in reporting for the elections, including but not limited to video production and the effective use of social media.

The 20 participants were chosen from a pool of close to 200 volunteers. Eleven of them are from Luzon, 7 from the Visayas, and two from Mindanao. (View the names of the ambassadors here.)

Rappler CEO and executive editor Maria Ressa opened Day 1 by discussing the dynamics of online networking locally and globally. MovePH head and citizen journalism director Chay Hofileña discussed the basics and ethical standards of journalism, while #PHVote editor Miriam Grace Go explained how to cover the elections.

The participants also learned the basics of video editing and production under Rappler production head Lilibeth Frondoso and the effective use of social media under Rappler social media head Michael Josh Villanueva.

CREDIBLE REPORTING. Rappler news, citizen journalism and community engagement director Chay Hofileña reminds the participants about their responsibilities as citizen journalists. Photo by Diody Fadullan

Mood meter: Inspired

“I hope to be more involved. For sure, I will be voting and I will be encouraging people to vote and as a whole, I really hope that it [election] will be peaceful,” said Therene Quiano, Rappler ambassador from Dumaguete City.

The Ambassador Program is part of efforts to open up the gates of journalism to citizens who want to make a difference in the life of the nation. 

The participating ambassadors went home insipred and better equipped for their election coverage.


The 20 ambassadors will be reporting from their local areas during the midterm polls. – Rappler.com

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