What is your ‘It’s more fun in the Philippines’ meme?

Take the new tourism campaign logo out for a ride and give it your own spin

MANILA, Philippines – I’ve been to many beaches around the world. Bali in Indonesia, Guam, Penang in Malaysia, San Diego’s La Jolla beach, and the famed California Coast up north near Monterey and Carmel to name a few. All were awesome.

But for some reason it wasn’t till last October, shortly after my 31st birthday that I visited the island paradise of Boracay. And can I just say… going to the beach, it’s more fun in the Philippines!

I mean where in the world can you walk down the shore across from a five star hotel, have a buffet breakfast, then minutes later sample a calamansi cupcake? Where in the world can you be lounging on a beach chair sipping a mojito and then minutes later a choco-banana fruit shake from Jonah’s? Where in the world do you have the exclusivity of a powdery white sand beach at one end, and then a thriving party scene at the other?

I spent only two nights on the island, and in between enjoying the sun, sand and water, sampling the food, and indulging in a luxurious spa treatment, I didn’t have plenty of time to enjoy what else the rest of the island had to offer. I went home thinking to myself, “why did it take me so long to get here.” 

That’s the problem right there. It’s embarrassing but I’m just going to come out and say it, I as a Filipino wasn’t sold on the concept of Boracay being one of the best beaches in the world. And boy was I in for a surprise during my first and long overdue visit. Boracay as a beach destination has plenty to offer, and so does the rest of the Philippines. And as equally important is giving foreigners a reason to come and visit – I think we need to work on convincing ourselves first that the Philippines is worth trumpeting to the world.

So what’s next? My proposition is that we start a meme, or an idea that is propagated through the web.

Take the new tourism campaign logo out for a ride and give it your own spin. The Department of Tourism has some ideas on its newly launched website, itsmorefuninthephilippines.com and we’ve also done a few to give you an idea and get you started.


ROAD TRIP: Original image courtesy of KK.org http://bit.ly/7CE0D

FOOD: Original image courtesy Too Boots  http://bit.ly/yOCu7H

PETS: Original image courtesy of UniqueDaily.com http://bit.ly/wB95Bs

Your turn. Show us what you’ve got. Send your submissions to move.ph@rappler.com and we’ll post our favorites in a separate article. – Rappler.com

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