IN PHOTOS: SF Pride Parade 2014: ‘Color our world with pride’
'The parade reflects the importance of the community’s stronger political and economic power'

Photos by Rick Rocamora






CALIFORNIA, USA – San Francisco, California, has been at the forefront of the struggle for the lesbian, gay, bisexual and transgender (LGBT) community for decades now.

“Color our world with pride” is the theme of this year’s parade. Thousands from across the United States converged in San Francisco not only to celebrate the contributions of LGBTs to American society and triumphs in the fight for LGBT equality, like the legalization of gay marriage across many US states, but also to unite, but also recognizing that the fight for LGBT rights is far from over. (READ: Victories for transgender equality and the long road ahead)

The parade reflects the importance of the community’s stronger political and economic power. Although many conservative anti-LGBT groups seem to never run out of airtime, it also seemed like every politician was eager to join the parade. Major companies were represented, including Kaiser Permanente, Google, Yahoo, Facebook, Safeway, Wells Fargo Bank, and many more.

Participants came in outlandish costumes, partially dressed or totally naked, in all sizes of butts and boobs, as well as children of gay couples, parents of LGBTs, senior citizens, and those who are coming out for the first time. A Mexican vendor who drove all the way from Los Angeles to sell memorabilia at the parade sums it up succinctly: “It is good business.” –

Rick Rocamora is an award-winning documentary photographer based in California. Rocamora used exclusively Fuji XPRO1 cameras and lenses for this report.

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