Duterte inauguration to be broadcast live on Facebook

Pia Ranada
Duterte inauguration to be broadcast live on Facebook
Facebook executives offer their assistance for the first Facebook Live broadcast of a presidential inauguration

DAVAO CITY, Philippines – Rodrigo Duterte’s inauguration is set to become the first presidential inauguration to be broadcast via Facebook Live.

Incoming Communications Secretary Martin Andanar told Rappler that Facebook executives have agreed to help his team broadcast the event through the major social network.

“We talked about how Facebook can help us technically in streaming the entire inauguration. We also talked about how important this is for the millions of followers of the president-elect,” Andanar told Rappler on Wednesday, June 22.

It’s but fitting that Duterte, whose presidential campaign depended heavily on social media, will be the first president-elect to have his inauguration broadcast through Facebook Live.

“The president-elect got most of his media coverage from Facebook. This is going to be the first formal presidential inauguration that will be streamed by Facebook,” said Andanar.

He met with Facebook public policy head for Asia Pacific Elizabeth Hernandez on Tuesday night, June 21, at the Marco Polo Hotel.

The meeting was also attended by Nic Gabunada, who led the social media aspect of Duterte’s presidential campaign. Also present were incoming presidential spokesman Ernie Abella and campaign finance head Paul Dominguez.

The meeting was sought by Facebook who contacted Andanar by email a few weeks ago.

Global audience for inauguration

One of the possibilities discussed with Facebook was increasing the duration of the Facebook Live broadcast. Facebook Live videos usually have a time limit of 90 minutes.

“Facebook is looking into the possibility of tweaking and resetting the code just for this specific stream,” said Andanar.

While 90 minutes is more than enough for the oath-taking itself, Andanar also wants to broadcast the pre-oath-taking activities including the arrival of Duterte and send-off ceremony of outgoing President Benigno Aquino III.

Facebook has offered to provide technical assistance and will help promote the event worldwide.

Andanar has instructed the broadcast to be done in English to cater to a global audience.

He is yet to choose the Facebook page where the Facebook Live video will be available. It’s possible that his team will create a new Facebook page for President-elect Duterte. The video might also be posted on the “Presidential Broadcast Staff-RTVM” Facebook page. – Rappler.com

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Pia Ranada

Pia Ranada is a senior reporter for Rappler covering Philippine politics and environmental issues. For tips and story suggestions, email her at pia.ranada@rappler.com.