Emotional Abby Binay: Bring back ‘Serbisyong Binay’ to Makati

Mara Cepeda
'Ano man ang sabihin ng iba, ang Makati at ang pamilya Binay ay iisa. Ikinararangal ko na maging anak ni Jojo Binay dahil siya ang sandigan ng serbisyong tunay,' the mayoral candidate says at her proclamation rally

FATHER AND DAUGHTER. Vice President Jejomar Binay joins his daughter Makati Second District Representative Abby Binay on stage as she sings him a song during her proclamation rally on March 28. Photo by Rob Reyes/Rappler

MANILA, Philippines – Makati Second District Representative Abigail Binay-Campos became emotional as she vowed to honor the legacy of Vice President Jejomar Binay if she, like her father, is elected mayor.

Kahit saan man siya pumunta, ano man ang sabihin ng iba, ang Makati at ang pamilya Binay ay iisa. Ikinararangal ko na maging anak ni Jojo Binay dahil siya ang sandigan ng serbisyong tunay. Siya lamang, wala nang iba,” said Abby in her speech at the proclamation rally of United Nationalist Alliance (UNA) candidates in Makati on Monday, March 28.

(Anywhere he goes, whatever others may say, Makati and the Binays are one. It is my honor to be the daughter of Jojo Binay because he embodies genuine service. Him alone and no one else.)

The 3-term congresswoman had to stop several times as she addressed the crowd – around 40,000, based on UNA estimates – as she held back tears every time she mentioned her father, the UNA standard-bearer.

Ang bilin ng tatay ko, ang Makati ay para sa lahat – mayaman, mahirap, mangmang man o may pinag-aralan (My dad said Makati is for everyone – the rich, the poor, the uneducated, and the learned),” said Abby, who was warmly received by her supporters at the intersection of Chino Roces Avenue, Metropolitan Avenue, and P Ocampo Extension.

Sa pagkakataong ito, buong pagkumbaba po akong lumalapit sa inyo hindi lamang bilang anak ni Jojo Binay kundi bilang si Abby Binay na laking Makati, dugong Makati, pusong Makati. Samahan ninyo ako na ibalik ang serbisyong tunay, ang Serbisyong Binay,” Abby added. 

(This time, I, in all humility, stand before you not just as a daughter of Jojo Binay but as Abby Binay, who was raised in Makati, who has Makati in her blood, her heart. Join me in bringing back genuine service, the Binay brand of service.)

Her proposals include introducing a unified ID card system for all social services in Makati and lowering the grade requirement from 85% to 75% for students admitted into the city’s college scholarship program. 

‘My favorite daughter’

Mayor ‘yung tatakbuhin ko. Malaki ‘yung burden kasi dala-dala ko ‘yung buong team. ‘Di naman ako tumatakbong mag-isa, kasama ko ‘yung buong Team Binay. Siyempre ito rin ay paraan ng pagpapasalamat sa aking ama sa lahat ng taon na siyang naglingkod sa Makati kaya emotional ‘yung dating,” Abby later told reporters. 

(I am running for mayor. I’m not running alone but with Team Binay. This is my way of saying thank you to my father,  for all his years of service to Makati, that’s why I became emotional.)

On Monday, a visibly proud VP Binay urged his devoted followers to vote for Abby: “Ito ipagtatapat ko sa inyo ha, ito ang sinasabi kong paborito ko na anak, si Atty Abigail Binay. Maraming salamat po. Tulungan ‘nyo po siyang manalo sa darating na halalan.”

(Let me be honest with you, this is the one I call my favorite daughter, Atty Abby Binay. Thank you. Help her win this coming elections.) 

NEXT IN LINE? Vice President Jejomar Binay and dismissed Makati Mayor Junjun Binay endorse the mayoral bid of Abby Binay.  Photo by Rob Reyes/Rappler

Binay name: ‘Blessing and a curse’

The mood at Abby’s proclamation rally turned serious when she slammed acting Mayor Kid Peña, who is running under the ruling Liberal Party with a tagline “Bagong Makati (New Makati).”

Sa ngayon po, hindi isang ‘Bagong Makati’ ang ating nakikita kung hindi isang bulok na Makati na biktima ng bulok na pumumulitika (Right now, we’re not seeing ‘New Makati’ but a rotten Makati that is a victim of politics),” said Abby.

Abby claimed that under Peña’s leadership, services at the city-run Ospital ng Makati have deteriorated, while fixers have returned to city hall. 

Peña, who held the first of his two-day proclamation rally on Monday night, denied the charges, saying he only inherited these problems from the Binays.

Abby also slammed critics who have scored the family for perpetuating their political dynasty in the country’s premier financial district. In doing so, she urged voters to look beyond the Binay name – a plea seen as ironic as she is running on the strength of the Binay brand.

Ang apelyidong Binay is a both a blessing and a curse. Blessing ‘yan dahil meron na kaming nagawa pero marami ring may ayaw sa mga Binay. Kaya again ang sinasabi ko, let’s look beyond the last name,” said Abby.

(The Binay family name is both a blessing and a curse. It’s a blessing because we were able to do a lot but many don’t like us, too. That’s why I’m saying, let’s look beyond the name.)

“Tingnan natin yung taong tumatakbo, hindi yung apelyido niya, kung nakapagsilbi na siya, kung nakapagpatunay na siya, dun natin tingnan (Look at the person and see if she has served already, if she has proven herself),” she added.  

Abby, the ‘performer’

ONLY BINAY. Abby Binay leads a dance number as UNA's bets in Makati dance to Vice President Jejomar Binay's campaign jingle, 'Only Binay.' Photo by Rob Reyes/Rappler

Abby’s proclamation rally rivaled a variety show, as the UNA candidates prepared a dance number that she said was kept a secret even from her father.

UNA’s city council slate in Makati include celebrity performers Jhong Hilario and Rico J Puno.

Surprise dance showdown at Makati Rep. Abby Binay's proc rally

Posted by Rappler on Monday, March 28, 2016


Abby herself dedicated the song, “Paano Kita Mapasasalamatan?” to her father, who shed some tears throughout his daughter’s performance. 

Abby Binay sings for VP Binay

Posted by Rappler on Monday, March 28, 2016


Unplanned candidacy

Abby was supposed to retire from politics as she reached her term limit in the House of Representatives this year. (READ: Abby Binay: Running for a mayor a ‘big sacrifice’)

But UNA decided to field her for mayor when her brother, Jejomar Erwin “Junjun” Binay, was dismissed as mayor and barred from holding public office over the alleged overpricing of the Makati City Hall Parking Building II

Abby’s husband, businessman Luis Campos, is seeking to replace her in Congress. Makati First District Representative Monique Lagdameo is UNA’s vice mayoral candidate, while Councilor Monsour del Rosario, a former actor and athlete, is running for Lagdameo’s congressional post. 

Makati City is considered a stronghold of the Binay family – 3 of them were elected as city mayor in the past 3 decades, beginning with the Vice President, wife Elenita, and Junjun.

Most of the city council and barangay officials are allied with the Binays. – Rappler.com

Mara Cepeda

Mara Cepeda specializes in stories about politics and local governance. She covers the Office of the Vice President, the Senate, and the Philippine opposition. She is a 2021 fellow of the Asia Journalism Fellowship and the Reham al-Farra Memorial Journalism Fellowship of the UN. Got tips? Email her at mara.cepeda@rappler.com or tweet @maracepeda.