on the campaign trail

[WATCH] On The Campaign Trail with John Nery: The advertising landscape of the 2022 elections

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Veteran journalist John Nery talks to Jay Bautista of Kantar Media and Eric Alvia of Namfrel about the advertising landscape in the upcoming elections

How will the current state of play in advertising shape the 2022 election campaigns?

The advertising landscape turns into a battlefield during election season. Given the restrictions in place – with Google announcing that it will not accept political ads in the Philippines from February 8 to May 9, 2022 – what’s the latest on so-called political advocacy campaigning, which is already underway?

In this episode of On The Campaign Trail, with support from Friedrich Naumann Foundation for Freedom, veteran journalist John Nery talks to Jay Bautista of Kantar Media and Eric Alvia of Namfrel about the advertising landscape in the upcoming elections. Who stands to benefit, and who will be put at a disadvantage?

Watch On The Campaign Trail on Wednesday, December 1, at 8 pm. – Rappler.com