The NBA continues to be a big hit in our basketball-loving country during this pandemic, as the Philippines once again topped the global viewership in the recent NBA All-Star festivity.
According to NBA Philippines, the country drew the largest overall reach of 4.18M viewers across all international markets for the 2021 NBA All-Star, which was aired on One Sports earlier this month.
Millions of Filipino basketball fans tuned in and witnessed superstars like Giannis Antetokounmpo, Steph Curry, and Damian Lillard put on a show in Team LeBron’s emphatic 170-150 victory over Team Durant, as well as the exciting All-Star side events such as the skills challenge, 3-point shootout, and slam dunk contest.
Interestingly, the 2021 NBA All-Star wasn’t the first time the Philippines topped the global viewership in the NBA this season.
Back in December, the Philippines also achieved the largest average audience of all measured international markets for the 2020 NBA Christmas Day games. – Rappler.com