The Hidden Good pushes social media as a positive force for action

Victor Barreiro Jr.
Jiezhen Wu believes social media can help shine a light on the hidden good in the world

THE HIDDEN GOOD. Jiezhen Wu discusses using social media for social good at Social Media Week Manila 2018. Photo by Rappler

MANILA, Philippines – Seeing the good in the world can be difficult when the world, both online and off, feels focused on exposing the negative aspects of humanity. As such, how can people extol the virtues of being a good person?

Jiezhen Wu believes social media can help shine a light on the good in the world.

Wu spoke at day 3 of Social Media Week on Friday, November 16, about The Hidden Good, a social start-up from Singapore dedicated to uncovering the good in humanity.

SOCIAL IMPACT. Jiezhen Wu explains The Hidden Good's model for creating social impact. Photo by Victor Barreiro Jr/Rappler

Her organization believes in the power of using social media to inspire others to not only do good deeds, but to also engage others. 

The Hidden Good does this in a number of ways. First, it connects people to inspiring stories which can spur people into action. 

Wu explained “people connect to people, people don’t connect to products.”

The Hidden Good, in part, creates content for online consumption, then brings it offline to amplify the messages they’re pushing for through further online discussions about thoughtful topics, like helping the poor or racial harmony.


The organization also fosters a community that aims to help others by holding events and educating the public on local initiatives they can take part in.

“The words that you put online, you can choose whether they lift people up or tear them down,” Wu said.

She added, “Every single day we have the power, and we have the opportunity, and we have the ability to make this world a better place.” –

Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.