Yahoo! unveils new logo

Victor Barreiro Jr.
Yahoo! reveals its new logo to the public with a post and video

NEW LOOK. Yahoo! shows off its new logo. Picture from Tumblr

MANILA, Philippines (UPDATED) – True to its roots, but embraces the evolution of its products. Yahoo! wanted its new logo to reflect that idea, and the company just unveiled its new logo to the public.

In a post on Tumblr, Yahoo! showed off two versions of the logo: one with purple text on a white background, and another that uses white text on a purple background.

Also part of the unveiling was a short video showing how the new logo came to be.

Yahoo! spent the past month gearing up for the logo redesign by showing off a different version of the Yahoo! logo a day on a minisite on All previous redesigns can be seen at the linked webpage.

Do you think the new Yahoo! logo was worth the wait? Sound off in the comments. –

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Victor Barreiro Jr.

Victor Barreiro Jr is part of Rappler's Central Desk. An avid patron of role-playing games and science fiction and fantasy shows, he also yearns to do good in the world, and hopes his work with Rappler helps to increase the good that's out there.