Apple announces the Apple Watch

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Apple announces the Apple Watch
Apple reveals the Apple Watch, its first smartwatch

MANILA, Philippines – At its September 9 event in San Francisco (September 10, Manila Time), Apple announced a new product that seeks to revolutionize wearable technology: The Apple Watch.

“Apple Watch is the most personal device we have ever created,” Apple chief executive Tim Cook said while announcing the hotly-anticipated move into wearable computing.

The Apple Watch will use wireless MagSafe-styled wireless charging to keep your new watch powered up. It’s inductive and magnetically snaps onto the watch’s back. 



The watch comes in two sizes and an array of choices of interchangeable, fashionable bands. Cook introduced Apple Watch with the “one more thing” introduction that was a trademark of iconic Apple co-founder Steve Jobs.


“It is the next chapter in Apple’s story,” Cook said of the first new product category to be entered by the company since the death of Jobs in 2011.


“We invented intimate ways to connect and communicate directly from your wrist; it works seamlessly with iPhone and it is also a comprehensive health and fitness device.”


BEAUTIFUL TIMEKEEPING. Screen shot from Apple lifestream.

Apple has been working on Watch for a long time, and didn’t just shrink the iPhone and strap it to the wrist, Cook told a rapt audience in a performing arts center in Silicon Valley where Jobs introduced the Macintosh computer 30 years ago.


While Apple Watch has touch-screen capabilities, many controls were designed into a “digital crown” button to avoid fingers from blocking screens.


Sensors on the Watch can detect a wearer’s pulse, and the devices tap into motion sensing features in iPhones to provide a “comprehensive picture of activity” and get help working toward fitness goals, according to Apple senior vice president of design Jonathan Ive.


Applications for Watch including map software that guides people to destinations with gentle “taps” on the wrist.


The watch will also take advantage of fitness tracking capabilities by noting data with the use of an accelerometer and sensors, with Fitness and Workout apps available to keep track of their activities and set goals for themselves.

The Apple Watch will come in three packages: The Apple Watch, The Apple Watch Sport, and the Apple Watch Edition, and the devices will work with the iPhone 5, 5S, and 5C, as well as the iPhone 6 and 6 Plus

The Apple Watch will be available beginning 2015 for US$349. with reports from Agence France-Presse/

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